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B2B guides for marketing, websites, branding and automation, so business-to-business companies win more leads and turn website visitors into customers.
Business buyers order differently from consumers. Use this checklist to make sure your B2B website handles quotes, negotiated prices, fast reorders, approvals and self-service accounts.
Business automation saves time and money, cuts errors, standardizes tasks and improves job satisfaction. See where automation helps small companies.
The four types of video every B2B company should consider, tips for making them stand out, and how video builds trust, brand awareness and SEO.
Get ready for the holiday rush: update your Google Business listing, collect reviews, offer fast shipping, stock up early and set your ad budget.
Use LinkedIn to grow your B2B business: set up a strong company profile, stay consistent, advertise, generate leads and start better conversations.
Getting B2B website traffic but no leads? Missing information, weak calls to action and low credibility are common causes. Here is how to fix them.
Seven proven ways to build B2B brand awareness: a strong website, PPC, LinkedIn and social ads, industry publications, influencers and retargeting.
Why WordPress is a strong choice for B2B websites: wide adoption, regular updates, solid SEO, ecommerce options and a huge choice of themes.
Five B2B marketing strategies to start with: thorough research, a website check, SEO, social media and advertising that reaches business buyers.
Add video to your B2B website to keep visitors engaged: testimonials, company videos, product and service demos and event videos that build trust.
B2B website best practices that turn research-heavy buyers into customers: clean design, useful content, video, lead capture, blogging and mobile UX.
Write B2B website copy that converts: plan your pages, split up long text, focus on customer needs and turn product and service pages into leads.
Confusing navigation, weak content and off-brand design drive B2B leads away. Learn the common website mistakes and how to correct each one.
Nine B2B SEO tips: content built on buyer pain points, keywords, plain language, Q&A, mobile-friendly pages, security, video and fast load times.
Run B2B email campaigns that convert: understand who to target, build customer personas, set goals, plan your sends and analyze the results.
The Magento features that suit B2B ecommerce: company account tools, multiple websites, quotes, multi-user accounts, payment options, custom pricing.
Blogging brings B2B companies traffic and leads. Learn how to plan a blog strategy, speak to your audience, add value and optimize posts for SEO.
Four B2B marketing strategies worth your time: thought leadership, influencer marketing, long-tail keywords and consistent, useful blog content.
Don't rely on Google alone. Five organic traffic sources for B2B websites: YouTube, other search engines, online forums, podcasts and email lists.
Write B2B video scripts that connect: define the purpose, know your audience, set the tone, keep it short, show your team and plan visuals early.
Build a stronger B2B brand with four practical tips: a professional website, consistent messaging, honesty with buyers and the courage to stand out.
Holiday marketing isn't only for retailers. Ideas for B2B companies to create seasonal content, spread cheer, start early and use leftover budget.
Explore various pricing models for managed services to find the best fit for your MSP business.
Can Shopify handle wholesale and B2B? How Shopify Plus supports CSV price lists, self-serve checkout and wholesale shipping rates for business buyers.