SEO can be challenging for every business website, but it can be even more complicated for B2B business websites. Here we have put together a list of SEO tips and practices that can help you make sense of your B2B SEO.
Content
When doing keyword research, it is best to think of your potential customers and their pain points. Think of ways in which they would be searching for the solution you offer. Then create content that speaks to those needs and issues. Your content can include blogs, videos, and even social media posts that can connect with your potential customers.
Keywords
Take the time to complete thorough research for your keywords. Understand what your potential customers are searching for and find similar keywords that are relevant to your business. Don’t focus on just the most popular keywords; instead, use long-tail keywords that may be searched less but will convert better.
Language
People can often become so concerned with using their keywords as much as possible that they forget they are writing for real people. Your content should include keywords, but it should not be overstuffed in a robotic way. Write in a natural language as if you were speaking to another person. The search engines are smart enough to pick up your keywords from your writing without you having to overuse them.
Questions and Answers
It can be overwhelming to decide what topics to write content for your website or blog. It is helpful, both to you and your readers, to write content that answers questions they may have. Content that answers questions that are common will be more relevant to your potential customers. Be sure to include your keywords in your writing so that it’s also viewed favorably by the search engines.
Mobile Friendly
Having a mobile-friendly website means more than just having a website that adapts to the size of the screen. A responsive website is a must, but that is not enough, it is still important to consider other things such as site structure and navigation for your mobile users. Browsing from a phone is different from additional desktop browsing.
Easy To Find
For many people, your website will be their first impression of your company. B2B shoppers will most likely want to know about your company and services before making a purchase. So it is essential that the information you want them to know about you be readily available and easy to find on your website. Visitors shouldn’t have to search for what they need to know about your company. Information should be easy to find so that they don’t have to navigate away discouraged.
Make it Secure
Having a secure website is important for search engines and your visitors alike. Transitioning from HTTP to HTTPS will have a positive long-term result on your SEO. Google gives priority to secure websites and points out those websites that are not secure.
Video
Marketing seems to be shifting in the way of video these days, and it can be an excellent support for your SEO. Incorporating video on your website keeps visitors engaged and your pages longer. Many people don’t want to read all those blocks of text anymore but putting valuable information on video makes it more easy to digest.
Need For Speed
Your website can be beautiful and include fantastic content, but if it’s slow no one is going to stay around long enough to see that amazing website. People have very little patience for a slow website and often abandon them after they take just a few seconds too long to load. This creates a negative effect on your SEO. Ensure that your website is optimized for speed, so you don’t risk losing those potential customers.
Right On Tech
These are just a few of the things out there that can make a difference in your B2B SEO. There are a lot of strategies and practices that go into a successful SEO strategy. In order to truly set yourself apart from your competitors online consider working with a team of professionals that has years of experience in helping B2B businesses with their websites, marketing, and SEO. At Right On Tech, we’re ready to help you grow your business. Contact us today for a free evaluation.
