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SEO guides for small businesses and online stores: local SEO, title tags, product structured data, YouTube optimization and Google AI Overviews.
Product, Offer, review and policy markup tell Google your price, stock, ratings, shipping and returns. Here is what Google requires for product snippets and merchant listings, with JSON-LD you can adapt.
How service businesses get into Google's local map results: a Business Profile set up by the rules, a steady flow of honest reviews, and location pages that aren't doorways.
Google now answers many searches with AI summaries before the usual links. Here is what that means for a small business website, what Google says you need, and the practical steps worth taking.
Write blog posts that help your SEO: use the right keywords, cover trending topics, add local relevance and keep readers on the page for longer.
Get more views on your company's YouTube videos with better titles, thumbnails and tags, and by sharing with your existing and new audiences.
Current ecommerce SEO practices that work: keyword research, a clear site structure, better user experience and content marketing for online stores.
Write title tags that rank and get clicks: the right length, numbers, dates and questions. Four simple title tag tips to give your SEO a quick boost.
Optimize ecommerce product pages for search: audits, keyword research, URLs, titles, descriptions, reviews, meta descriptions, images and page speed.