What are the Types and Strategies Video Content For B2B Companies in 2024

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Video is the next big thing in business marketing, and its use of it for B2B is already on the rise. In some ways engaging with your potential clients has become harder as everything has shifted online. The days of face-to-face sales are dwindling, and this means businesses get fewer opportunities to sell themselves as a company. An excellent way to add credibility to a company website is by incorporating video content.

After you decide it’s time to get started with video, it can be overwhelming to figure out where to get started and how to best go about it. In this article, we have put together everything you need to know to get started with the video.

How content is consumed has changed over the last few years, individuals prefer to see content in a video over reading text; this means it is essential to use video to relay key information to your potential clients. When selecting the topics and information that should be included in your video, it is crucial to consider your target audience and how they will benefit from it.

Four Types Of Videos To Consider

Short Intro Video

A video that encapsulates what your company does and has to offer. This type of video should be short and to the point but also exciting. Your intro video can be a company representative talking to the camera or an animated video with voiceover. This type of video is like a commercial; it should include all the necessary information and be under or around a minute long. These videos can be incorporated into your website on the homepage or about us page or used as marketing content.

About Us Video

No one wants to do business with a complete stranger! An About Us video allows you to introduce your company to potential clients properly. Use this type of video to present your company and company history. Feature your staff members and explain what it is that you do and what makes you different from your competition. Talk about your company and any achievements you might have. This video can be included on your about us page and used on LinkedIn and marketing. 

Testimonial Video

Client testimonials can make a significant impact on your business. Consumers like seeing that you have had successful relationships with other clients, and testimonials can influence their buying decisions. Ask a few of your clients to say a few kind words about your company in front of the camera. If you are a service-related company, have them speak about the overall experience and what issues your service solved for them. If you have a physical product, ask them to talk about how it has worked for them. Testimonial videos are even better than including customer reviews on your website because potential customers can hear the results right from the clients. 

Product Videos

As a B2B company, you want to make sure that your potential customers understand exactly what it is you have to offer them, but doing this online isn’t always straightforward. Creating videos for your products or services allows you the opportunity to explain the features and benefits thoroughly. Videos that explain products can make a big difference in sales.

Tips For Making Great Video Content

Stand Out

There are a lot of company videos out there, so you need to make sure you stand out. Your videos should be entertaining, inspiring, or informative to hook your viewers. A large percentage of video viewers will abandon a video within the first few seconds if it does not pique their interests, so you have to make your video enjoyable from the start.

Ad Benefit

Your videos can help you increase your overall sales, but this doesn’t mean you should use videos to make a pushy sales pitch. Instead, use your videos to tell a story, educate about a topic, or explain your products or services.


After creating a great video, you want to make sure people see it. A great way to draw more views is with a strong title. Your video tile should be interesting and attract your audience’s attention. Be sure to include related industry keywords in your videos if they fit the topic of the video.


Individuals with specific questions often take to YouTube to find answers or solutions. Consider your top asked questions for your company and industry. Then make video content that answers these questions. Individuals will find your video and company whenever they search for a specific subject.


Depending on your specific industry, there will be certain things you can cover in a tutorial-like video. It could be how to use a particular product, how to solve a problem or a step-by-step of how to complete a certain task. Tutorial videos are a great way to find your niche audience and provide them with some benefits.

Make It Snappy

Attention spans aren’t what they used to be. Your videos should be informative, but they should not drag on and on. When it comes to marketing videos, shorter videos perform better. Longer videos can be ok for step-by-step tutorial situations, but for the most part, you want to keep your videos short enough, so you don’t lose your viewer’s attention. 

Production Quality

While your videos don’t need to be perfect, they should have good production quality. A poorly done video will negatively represent your company. Make sure your videos are properly lit and that the audio sounds well.

Incorporating video into your B2B strategy can be beneficial in several ways. These are a few of the ways in which video can help your business.

Why Use Video?

Increase Brand Awareness

To grow your customer base, more people need to know about you. Video is an excellent way to increase the awareness of your brand as more people see and share your videos. Videos can help your brand stand out from the competition.

Increase Your Online Presence

The more content you have online, the easier it is for your potential clients to find you. These days having a website alone is no longer enough; you need to be present on as many platforms as possible. You can use your video content on some platforms, including YouTube and all the social platforms.

Build Trust

With the increase in e-commerce, we have lost some of the trust built in face-to-face interactions. However, including videos on your website can help your potential customers trust you as they see you as a real person and not just a faceless company.

Improve SEO

Whenever a visitor comes to your website and leaves quickly, it can negatively affect your search engine optimization. Having videos on your website increases the time that individuals spend on your site and improve your SEO.

Right On Tech

Video content can be highly beneficial for B2B companies, and it’s time to consider incorporating it into your website and marketing strategy. At Right On Tech, we have a knowledgeable team that can help you with all your video needs from the script, video shoot, and post-production process were here to help. Contact us whenever you’re ready to get started.