B2B buyers are very different from B2C shoppers, and they shop very differently. So it makes sense that B2B websites should also be designed differently with those potential buyers in mind.
B2B customers typically do a lot more research before making a large purchase. They take the time to compare different options and don’t do much impulse shopping. Knowing that your potential customers are coming to your website to learn more about your company and products is very helpful because it allows you to have your website designed to fit those needs. Your B2B website is the first impression many people will have of your business, so make sure it’s not wasted.
B2B websites have slowly been converting to more modern and functional websites than those used previously. Your visitors are now expecting high-end design and easy navigation when they click on your website. Your website should have a clear reflection of your company and help you stand out from your competitors.
Content Marketing Musts
Your potential customers are using your website to get all of the information about your company that they need to make their buying decision. Website visitors may even make their decision without any human interactions with your sales team. The content on your website should answer all of the customer’s questions and educate them about your company. Your website content should be engaging, instead of just blocks of text including a lot of images, charts, and even videos.
Video Marketing is Here
Videos are an excellent option for more engaging content that is sure to make an impact on your visitors. You can use video on your B2B website in a few different ways. Educate potential customers about your brand with a company overview video that informs them of your history, values, capabilities, and solutions. Video can also be used for product or service videos; this is a great way to further show a product past basic product images. Using videos on your website creates a more trustworthy appearance for your visitors, and it can help generate leads and increase conversions.
B2B websites should all be designed to assist you in generating leads. There are a few features your website can include to get as many leads as possible. The first thing is a clear call to action, help your visitors by telling them how to act. A call to action can be something as simple as “Call Us.” You can also include a contact form on your website to make it easy for visitors to ask questions. Contact forms are an excellent way for you to capture potential customers’ contact information.
Make Research Properly
Before you set off to have your website redesigned, take the time to conduct some research. Look at your competitor’s websites to see what they are doing. Consider your buyer and think about their needs and how to solve them. Have a good understanding of your buyer personas and focus on their user experience.
Blog Writing is Crucial
Using your blog to create informative content can be very beneficial in a couple of ways. First, it shows your visitors that you are knowledgeable and trustworthy. Your blog can be something they come to rely on for news and information in your industry. Second, a blog can do wonders for your SEO; publishing regular blog posts makes your website seem active to the search engines. Take the time to do some keyword research for your company and then implement those keywords into your blog posts. Soon enough, you will begin ranking for those keywords on search engine result pages. Using keywords in your content and blog is important but always remember to write with your reader in mind and avoid keyword stuffing.
Responsive Web Design is the Key
The use of mobile devices for shopping and browsing is steadily increasing. Therefore your website must be designed responsively, so it displays well on a mobile screen. B2B buyers are often busy and on the go, so make sure they can properly view your website from their smartphones.
Experienced Web Development Team
Your website is the first impression many people will have of your business so it should be a great impression that lasts. These are just a few tips for B2B websites, but there is a lot more that goes into a successful website. At Right On Tech, we have built websites for many B2B companies that help them with company branding, lead generation, and search engine optimization. Contact us for a free consultation.