You often hear how having a good copy on your B2B website will help with your SEO, but how do you go about creating good copy? You can find a lot of other blogs online telling you how to write blog posts, but there isn’t much out there that breaks down how to write copy for the core pages on your website. For B2B websites pages that talk about your products, services, or company should have a thought-out copy. Here are a few tips on how to create engaging copy that converts.
Create A Plan
By now, we know that the first step for anything website-related is to start with a plan. The type of plan you need for website content is a simple one, a site map. A sitemap is a skeleton of your website that shows all of your pages and how they relate to one another. A sitemap starts from your homepage at the top and goes to your main navigation pages which are usually Products, Services, About Us, Blog, and so on. From here, each of these main categories will have subpages, and sometimes those have subpages of their own. Creating your site map for your plan allows you to check if your website navigates easily and it gives you an outline of what pages you need to write content for.
The Writing Part
First, keep in mind that you are writing for humans, not just search engines. A lot of SEO can go wrong when it is specifically optimized for the search engines only. Whenever a real human visitor comes to your website, they should be able to read it smoothly and easily without it just being a bunch of keywords crammed together. When writing your copy set out to answer the common questions your customers might ask. Include the necessary information that your visitors would need to make an informed decision about your products or services. While you are writing for humans you have to keep the search engines in mind it is possible to write for both. Make sure to include strong keywords in your writing that will do well with the search engines while also adding value to your human readers. Always do keyword research in advance and avoid keyword stuffing as this can actually have a negative effect.
Split Up Your Copy
Most readers don’t have the attention span or desire to read through long blocks of text so it can be very helpful to keep your readers engaged by breaking up your text. Having smaller bite-sized text blocks mixed with images makes your content easier to read. Another great way to keep your reader’s attention is to utilize subheaders for those readers who are quickly scanning your pages. Breaking content down into lists and bullet points can also be very helpful as they are easier to read than large chunks of text.
Think About The Customers Needs
Remember that your readers have come to your website for a reason, they have a problem or need that they need a solution for. Don’t spend all of your time writing about how awesome your company is, make sure to include plenty of content on how you can solve their needs. Write about your products or services, their benefits, and how they solve problems.
Think About The Customers Needs
Remember that your readers have come to your website for a reason, they have a problem or need that they need a solution for. Don’t spend all of your time writing about how awesome your company is, make sure to include plenty of content on how you can solve their needs. Write about your products or services, their benefits, and how they solve problems.
Here To Help
Making the time to write your website’s copy can be very time-consuming considering the research and optimization that needs to go into it. If you’re looking for an experienced professional to help you create well-written content that actually converts, contact us for a free consultation. The team at Right On Tech has written hundreds of hours of website copy, and we’re ready to help you with yours.
