Last Updated on September 24, 2022
Magento is one of the top e-commerce platforms available today, and it has been around for quite some time now. Magento offers a large number of features and benefits that make it ideal for B2B e-commerce.
Other platforms allow only limited user management, but Magento 2 has made managing accounts much easier. Magento lets companies have more control of company accounts and set user restrictions.
Some platforms force companies to have two separate websites if they need both B2B and B2C buying options. However, with Magento, you can consolidate these two sides into just one website reducing time and cost.
Having a Quote Request form is only possible on other platforms with third-party apps, but on Magento, this feature is a native function. The quote management tool allows B2B customers to submit requests for quotes from their shopping carts. On the admin side, this function also provides quote details, logs, communication details, and quote negotiations. The feature is an excellent help in buyer-seller relationships.
B2B customers do their shopping very differently than traditional B2C consumers, and Magento understands that. They offer multi-user accounts that allow multiple users to share one account. This is excellent for customers who have multiple team members involved in their purchasing. Different restriction rules can be set for each user, and it provides a checks and balances feature for ordering customers.
You can create multiple pricing lists for different individual buyers. The custom pricing function allows for tier pricing and special pricing for individual buyers. With Magento, you can also hide prices from most visitors unless they are part of a specific group. Having hidden prices encourages website visitors to sign up for accounts and log in to do their browsing. This feature allows store managers to have more control and to prioritize groups of customers.
Offering as many payment methods as possible makes checkout easier for your customers. There are so many payment methods out there that you don’t want to be limited to just credit cards and PayPal. B2B customers need even more payment options, and Magento allows for this with the option to extend credit to individual customers.
Magento is one of the most popular e-commerce platforms for B2B businesses because of all of the fantastic features that they offer. These are just a few of the features they offer for B2B
Contact Us For A Free Consultation