Getting organic traffic from Google is a great thing; it means your website SEO is on point. The problem is that algorithm changes can come along at any time and cause your traffic to come to a stop. When this happens to company websites, it can have a considerable impact on leads or sales. However, an excellent way to minimize the damage is by ensuring your organic traffic is coming from multiple sources. In this post, we have put together a list of other possible organic traffic sources.
YouTube
Getting organic traffic from Google is a great thing; it means your website SEO is on point. The problem is that algorithm changes can come along at any time and cause your traffic to come to a stop. When this happens to company websites, it can have a considerable impact on leads or sales. However, an excellent way to minimize the damage is by ensuring your organic traffic is coming from multiple sources. In this post, we have put together a list of other possible organic traffic sources.
Other Search Engines
Google may be the most popular search engine, but it is by no means the only one out there. Other search engines like Yahoo and Bing can be great sources of organic traffic also. Something to keep in mind is that Bing powers Yahoo, so when you improve your Bing ranking, you are also improving your Yahoo ranking. Google and Big algorithms that measure SEO are a bit different. Here are a few of the factors considered by BIng:
- Keyword density in content
- Website structure
- On-site optimization
- Backlinks
- User Engagement
- HTTPS – Secure Site
- Anchor text
- Pagerank
Participate In Forums
As with the previous point, be sure to add value to conversations you participate in without spamming. Set aside time to participate in forum discussions and do your best to be an informed poster.
Podcast
Starting a podcast or being a guest on an already popular and relevant podcast can also create organic traffic for your website as more people become aware of your company. Industry-specific podcasts have low competition and can be very engaging. For anyone, who is not ready to commit to starting their own podcast, research the top podcasts in your industry, and approach them about being a guest.
Email List
Email marketing has been around for some time, and it is still generating results. While it may not be organic traffic, it is a great way to drive visitors to your website. Ensure that you are capturing emails on your website and send our regular emails to promote your products or services.
Right On Tech is ready to help you with all of these strategies. Contact us today.
