Marketing strategies are ever-evolving it’s hard to keep up with what works and what is outdated. To help you, we’ve put together a list of strategies for B2B businesses that we recommend in 2019.
Thought leadership is providing expert opinions on industry-related subjects. This makes your company appear as a trustworthy and knowledgeable figure, and it will show your potential customers that you care about more than just the bottom line. You can use your thought leadership through your blog by writing informative pieces with your educated opinion and insight. Thought leadership is not about making a sale; it’s about providing a benefit for your visitors. You can now also use video for your thought leadership content. Record a short minute-long video with your expert opinion. Some potential customers will respond better to video content than to reading a blog. Make sure that put out new content regularly so that your audience knows to rely on it.
Partnering with influential figures in your industry can be very beneficial for your company. While influencer marketing isn’t for all industries, it can be great for select industries. Influencers already have the attention of your potential customers so aligning yourself with them can help you reach your targets. To get started with influencer marketing, you have first to identify influential figures in your industry. Influencers are for more than just Instagram, consider popular blogs or publications and industry-related podcasts. Decent blogs and podcasts will have a sizable audience that could be full of your potential customers. Also, consider product or service reviewers there are individuals on YouTube with large followings that focus just on reviewing for their followers.
The first strategy we have for you is long-tail keywords. Many people focus on using the most popular keywords for their industry, but these keywords have the most competition. Instead, focus on long-tail keywords that will be easier to rank for. Long-tail keywords may receive less traffic than the more popular shorter ones, but they are more likely to convert better.
Writing Blogs is Crucial
Although we already spoke about blogs a bit in one of the last steps, there is more to blogging than thought leadership. Blogs are an excellent way to improve your website SEO and keep your audience up to date. Writing and posting frequent blogs is seen favorably by search engines. When done along with proper keyword research blogs can help your website rank for desired keywords and appear on searches done by potential customers. Find relevant topics that your customers would be interested in and write about them naturally integrating keywords into each post.
These are just a few strategies to incorporate into your overall B2B marketing strategy that can help your traffic and sales. Staying competitive online can be challenging, but these 2019 strategies can help you do just that.
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