B2B Marketing can be a difficult thing to handle. Many B2B companies are stuck in ways of the past and are still hesitant to move into modern-day strategies. In this post, we have put together a few strategies to help you get started with your B2B marketing strategy.
Research
To start off, you have to do your research. The research you conduct will be the foundation of your marketing strategy, so it is essential to be thorough. Research your industry, competitors, and companies that are doing better than you. Research your target clients, see what they have in common and what issues you can solve for them. During your research phase, create a client persona to understand your clients and their needs better. Research allows you to know precisely what you are up against.
Website Check
Marketing and advertising your business is all well and good, but it’s practically a wasted effort if your company website isn’t done right. Before setting off with your marketing quest, consider your website, and ensure that it is professionally done. Your website should look great and perform well for your visitors. A company website is now the first impression many clients get for companies, so make sure it’s a great first impression. As new potential clients come to your website, they will want to find key information about your company and your products or services, so make sure all necessary information is accessible and easy to find. Many people are now doing a significant amount of browsing right from their phones; your website should be responsive so that it displays well on any size screen. Work with a knowledgeable professional to ensure your website is as it should be.
SEO
Now that your website is stunning, you need to make sure your potential clients can find you online. Search Engine Optimization (SEO) is the process of optimizing your website to rank better on search engine result pages. This means that when a potential client searches for the product or service you offer, you are more likely to appear at the top of their results. The higher you appear on the search results, the more traffic your website gets. While this may sound incredibly simple, SEO is far from that. Properly optimizing a website takes a lot of effort and experience. SEO is an ever-changing thing. Google, the top search engine, periodically makes changes to how they rank websites, and marketers need to be able to adapt quickly. There are a lot of things that go into the optimization of your website, so be sure to contact us for a free SEO consultation.
Social Media
Social media for B2B companies is not done in the same way as it would be for those selling directly to consumers. However, it can still be beneficial; your social media can help to add trustworthiness and humanize your company. An important thing to keep in mind is consistency; your social posting needs to be done regularly. The traditional social channels are good, but the best place online for a B2B company to be present is LinkedIn. LinkedIn is an excellent place to network with potential clients and other industry professionals.
Advertising
There are several places where you can advertise online; Facebook, Instagram, Yelp, Bing, Google, and the list goes on. However, for a B2B business, the best platforms to advertise on are Google and LinkedIn. Google Ads have been around for quite some time now, but they can be quite tricky to get right. Many inexperienced advertisers have wasted their budgets on poorly executed campaigns. A lot goes into creating a well-done Google Ads campaign from keyword research, targeting, copywriting, and so much more. LinkedIn offers a couple of different ways to run ads, and the best thing about its platform is that you can target specifically those individuals who are most likely to be interested in your ad. Our team of experienced advertisers can help you make the most of your advertising budget.
Right On Tech
It’s time to move past the motto of “this is how we’ve always done it” and into the modern age. Wherever you are ready to get started with your B2B marketing, our team at Right On Tech is here to help. Contact us for a free consultation.
