SEO for Blogs
Almost every company seems to have a blog these days, and it makes sense when you consider how a blog can affect SEO; If you don’t already have a company blog attached to your website its time to consider adding one. Here are some tips on how to write blog posts for SEO.
The Google algorithm takes note of when your website is updated, and including a blog makes your website appear more active. A good blog post should engage your audience and provide relevant information. Regular blog posts also create trust and loyalty from your customers as they begin to see you as more than a faceless company. It is important to keep in mind that you are writing for humans and not just search engines. Make sure to keep your writing casual and avoid sounding like a robot just because you think that will help your SEO. Google algorithms are smart enough to find your keywords in content that is well written for your audience.
Increase Visit Times
Blog posts can keep your website visitors engaged, which means they spend more time on your website. Longer website visit times are good for SEO. Google wants to provide its searchers with the most relevant results possible. When a visitor goes to your website and leaves quickly, it makes your website seem like it is not relevant, and your website
Keywords
While it is important to write with your readers in mind, be sure to include the keywords for which you would like to rank. Be sure to use long-tail keywords instead of focusing on the most popular short ones. Whenever someone searches for one of the keywords you targeted, they are more likely to find your website. If you haven’t already done keyword research for your website take some time to research the best words for your business.
Trending Content
When selecting what to write about, consider what’s trending and what your customers are interested in. Write blog posts that your audience will want to read; use your blog as a way to add value to your company by giving related advice or information. Check out your competitors to see what they are blogging about to get some idea, or answer frequently asked questions.
Location
Make your blog easy to find by placing it in a prominent place on your website. Also, be sure to share your post on social media like Facebook and Instagram and more importantly, LinkedIn for B2B businesses.
Here are a few more technical terms to best optimize your blog posts:
- Use keywords in your title, headings, title tags, and meta descriptions.
- Use keywords in your title, headings, title tags, and meta descriptions.
- Include keywords in image file names and alternate text.
- If mentioning other blogs or websites, be sure to include links to them.
- Make it easy for visitors to sign up for your blog by making it easy to find.
Right On Tech
At Right On Tech, we have helped companies with hundreds of hours of content writing and search engine optimization. Contact us for a free consultation or if you have any questions on how to use a blog to improve your SEO.
