How To Do On-Page SEO For Product Pages

Improve Your Search Engine Rankings

If you have an e-commerce website you probably heard about SEO. However, you may be wondering how to use SEO on your product pages to increase your sales and rankings. Here we have put together a few tips for optimizing your product pages for search engines.

To start off, we should cover what SEO is. SEO or search engine optimization is the process of improving your website’s ranking on search engines. This can be done in several different ways. On-Page SEO is the process of optimizing individual pages with content and HTML.

Audit

First, start by doing an audit of pages to gauge how much work needs to be done. Your audit can be done using a free tool like SEOptimer; this tool does a scan of your page and provides recommendations to improve.

Keyword Research

Next, you want to invest time in doing keyword research for your website. Taking the time to do proper keyword research can dramatically improve your organic search traffic. When selecting your keywords, you should consider a few main factors:

Relevancy

Search Volume

Competition

You can use any of the tools out there to help you with your research, but one great free option is Google’s Keyword Planner. Once you have put together a list of keywords, you can incorporate them into your pages.

URL

Start with the page URL, instead of wasting this space with random text gibberish, make the most of it by including a keyword or two. 

Right:

www.testwebsite.com/store/cat-food

Wrong: 

www.testwebsite.com/store/product/index.jsp?productId=654132943840248435332

Your URLs should include keywords and be legible for humans and search engines alike. 

Title

After the URL, you can move on to the Title Tag. Title Tags help search engines know what the page content is about, so you want to make sure you include some of your researched keywords. Also include keywords in the H1, H2, and H3 tags as they will also have an impact on your SEO. 

Product Description

Utilize your product description area to the fullest; this is your opportunity to sell your products and write in additional keywords. Make sure the writing is descriptive and written with your target customer in mind. Avoid using the descriptions from manufacturers or text that is already being used elsewhere; duplicate content can have a negative effect on search engines. Product descriptions should flow well, include keywords, and be descriptive and exciting.

Reviews

Consumers have come to trust product reviews left by other customers, so it is beneficial to include product reviews for your visitors to see also. Be sure your product pages include an option for customers to leave reviews; they influence other shoppers and are good for your SEO.

Meta Description

A Meta Description is a short snippet tag in HTML that summarizes the contents of the page. Meta descriptions are short and should not exceed 160 characters. It is advised to make the meta tag for each product different as these snippets are shown on the SERPs.

Images

Images are not just how you show off your product online; they can also be used by incorporating keyword-rich alt text to help the search engines understand your content. Alt text or alt tags should also include your keywords. 

Website Speed

Finally, you should take a look at your website speed. It is important to have a website that loads quickly to reduce the number of people who abandon your website. Use a website speed tool to determine the speed of your website. You can use a free tool like Google PageSpeed Insight If your website is anything other than fast, you should consider making adjustments or consulting with a professional. A slow website means a loss of potential sales and customers.

SEO Specialists

As you can see, there are a lot of factors that go into SEO, and for a busy professional trying to run a business, it is often best to leave the SEO work up to professionals who understand the strategies. Our team at Right On Tech is experienced in web development, marketing, and SEO, and were ready to use our expertise to help you with your website. Contact Us for a free consultation.