Search Engine Optimization
SEO is ever-changing; some of the tactics that worked wonders just a year or two ago are now considered out-of-date dinosaur tactics. Keeping up with current SEO strategies can seem daunting at times, so we’ve put together a list of some Ecommerce SEO practices that are relevant for 2024.
Before we dig into the 2024 Search Engine Optimization strategies, let’s consider what SEO is and why it’s crucial for e-commerce websites. About half of shoppers start their online shopping from Google, as an e-commerce business, you want to make sure potential customers see your business. According to SEMrush, 37.5% of eCommerce website traffic comes from search engines; that’s a significant amount of potential traffic. However, if your website is not optimized correctly, that is all traffic that you’re missing out on. With that in mind, let’s get into the strategies that can help your e-commerce website.
Keyword Research
There are many ways to do keyword research. You could use the Google Keyword Planner which allows you to see their insight into how often words are searched. Keyword Tool Dominator or similar tools where you enter your main keyword, and it generates a list of relevant keywords for you. Amazon is also a great way to do keyword research. This is an easy-to-use option, you make your way to Amazon and type in your product into the search bar. Amazon will then automatically show you a list of suggestions based on your keywords.
Another great option is SEMrush this tool is a bit different from the previous one as it provides a list of keywords your competitors are ranking for; you enter your competitor’s name into the SEMrush search field and are then able to see a list of the keywords they are ranking for. Once you have done your research, you should have a good list of potential keywords you can choose from to incorporate into your website.
Website Structure
Ecommerce websites with many products can have a lot of pages, so it is important to keep the structure as simple as possible. Having an organized website structure helps your visitors to make their way through your website quickly and have a pleasant shopping experience. Think of your website structure as a Christmas tree shape it should look like this:
Homepage > Category > Sub Category > Product
Keeping to this structure means your website is always easy to shop for, and customers are never more than three clicks away from your homepage.
Improve User Experience
Your visitor’s website experience should be very important to you as it affects your ranking and sales. One of the metrics Google uses to grade websites is bounce rate. Bounce rate is the percentage of visitors who enter a website and leave instead of continuing to other pages. Visitors are inclined to leave a website quickly for a few reasons, including slow load time, and poor website design. If you go to a website that doesn’t look trustworthy, you’re likely to leave quickly also. Some measures can be taken to improve the time visitors spend on your website.
-Improve page load time for desktop and mobile
-Ensure your website is well organized
-Check for error pages
Content Marketing
First, it is important to learn what your customers are interested in and the terminology that they use. Terminology is important to note because they are the same words these potential customers use to search for your products. You can find customers on blogs, youtube review channels, or forums related to your type of product. Then use what you have learned to create content pieces that answer common questions or cover trends that fit your industry. Create consistency with publishing content on your e-commerce page, and you can do this by utilizing a blog. After some time of consistently publishing well-researched content, you will begin to see an increase in website traffic to your website. Many top brands across different industries have blogs on which they post regular content that is of interest to their customers. You can create content around company news, tips, announcements, industry leaders, and many other subjects.
Ready To Help
SEO may be ever-changing, but it is essential for e-commerce websites. Having a higher ranking on search engines will increase traffic and sales. These are just a few of the strategies that can be used to improve SEO but there are many more that an experienced professional would utilize. If you have questions about SEO for your e-commerce website, please contact us at Right On Tech, and our experienced professionals will be happy to help you.
