Create Digital Advertising Campaigns With Better Conversions
After ensuring your company website is top of the line you’re going to want to start driving more traffic to it. There are a few different ways to drive traffic, SEO, digital advertising, social media, word of mouth, and more. Digital advertising is a strategy that if done correctly, can have a significant impact on your website’s traffic. However, digital advertising can be challenging for those who don’t know the strategies. In this post, we are going to cover some mistakes to avoid and their solutions
Lack Of Digital Advertising Strategy
After learning about how much of a difference digital advertising can make, many businesses are too eager to get started without first considering their strategy. Starting online advertising without a clear plan is likely to result in wasted advertising money and frustration. This problem has an easy fix, create a strategy. First, consider your target and define a buyer persona. Who is your buyer? What do they want? Why do they want that? Then define your specific goals for your advertising campaigns, whether you are increasing brand awareness, increasing website traffic, generating sales, or generating leads.
Another important thing to plan out is your advertising budget; take into account the different advertising channels you want to advertise on. Finally, plan on the fact that your campaign will require continued editing and tweaking. Successful advertising campaigns are not of the set and forget nature; they require editing of the ad copy, audiences, and keywords.
The target of your ad is crucial to your campaign, a lot of people could view your ad, but if they are not the right people, it’s all pointless. Advertising to the wrong audience can lead to fewer clicks to your website and low conversions. So how do you ensure the right audience is seeing your ad?
First, you have to build brand awareness for your company. According to one study, people are more likely to click on an ad because it mentions a brand with which they are familiar. There are certain types of ads on Google and Facebook that can be created specifically to generate brand awareness.
After you have created some brand recognition, you can start retargeting to those individuals already familiar with your company. When you advertise to people, who have already previously visited your website or liked your Facebook post, you will see an increase in click-through rates and conversions.
So you’ve created your plan surely you’re ready to start advertising, right? Wrong!
Having an online advertising campaign can be pretty pointless if you haven’t thoroughly considered where you are directing your traffic. Before launching your campaigns, make sure to have a landing page created to help direct your potential customers. Your landing page is important, and it should be designed properly by a knowledgeable professional. It should be optimized for mobile users and link directly to the product or service you are advertising. It is essential that your ad and landing page match; no one wants to click on an ad for one service and end up on a page for something else.
Work With A Pro
Digital advertising can be an excellent thing for your business if done right, but it can also become a money pit without proper research and strategy. A successful campaign requires a full understanding of digital advertising. To ensure success for your business, partner with a team of knowledgeable professionals who can get you the best results. At Right On Tech, we have helped many companies create profitable digital advertising campaigns.
Contact Us for a free consultation today.