Have you shopped on Amazon recently? It seems like most brands are now selling on Amazon, and you can find anything you could possibly need there. If you are looking to start selling your own products on Amazon or just want to know how to increase your sales, this is the right article for you. Here we have put together a list of tips to help you grow your sales on Amazon.
Titles for your Amazon listings are very important, the way you title a product for this marketplace may not be the same as you would use for your website or a different marketplace. Here is an easy-to-use formula for your product titles:
brand name + product name + features (gender,size, color, use)
Using this formula to create your product titles should help you include the necessary keywords and grab the shopper’s attention.
Reviews are not easy to come by, but they are crucial to your sales on Amazon. When shoppers are looking to purchase an item, they want to know that they are buying a good item. Shoppers use product reviews to see what previous shoppers think about your product. Did it run true to size? What was the quality like? Did it do the job? Having product reviews can help potential customers see your product as trustworthy, and many shoppers only purchase items with high reviews.
Amazon has strict rules on how you can get your product reviews to ensure that reviews are true and accurate.
These are a few things Amazon does not allow:
- Reviews in exchange for monetary reward
- Reviews by anyone perceived to have a personal relationship with the listing owner
- Reviews from the listing owner pretending to be a customer
You are not allowed to fake reviews or purchase them, but you can message the individuals who have purchased your products and kindly ask that they leave you a product review. There are tools to automate this process, such as Feedback Genius, that automatically message your customers after they have made a purchase to ask them to leave an honest review.
Keeping up with the competition’s pricing manually can be a time-consuming task. Fortunately, there are repricer tools that can make the process easier. Repricers allow you to set a minimum and maximum price for your products, and then adjustments are made automatically. Using an Amazon repricer adds time back to your schedule, reduces manual pricing errors, helps you win sales, and increases your chance of winning a Buy Box.
Keywords are critical to increasing the visibility of your product listings. Just like trends, the keywords your potential customer use are continually changing. There are a few ways to find keywords for your products. The most basic of the methods is to use the Amazon search bar, type in the keyword you are currently using, and consider the suggestions that Amazon provides. You can also use some of the paid keyword tools like SEMRush. Having the right keywords can make a huge difference in your sales.
As a shopper, you may already be an Amazon Prime member; prime memberships come with a bunch of benefits, including fast shipping on orders. As a seller, you should offer Prime shipping, if possible, to increase your sales. However, offering Prime shipping is not as simple as offering express shipping options. There is a program called Seller Fulfilled Prime that you have to apply and qualify for to be able to get the Prime badge and offer Prime shipping. At this time, Amazon is not accepting new members for this program, but there is a waitlist you can sign up for. Many shoppers filter their search results to only include results with Prime shipping, so if you are not one of those sellers, it could be negatively affecting your sales.
Fulfilled By Amazon
Another option for gaining the Prime badge on your items is to join the Fulfilled By Amazon (FBA) program. As part of the FBA program sellers ship their products to Amazon in bulk, Amazon then stores the products and handles the packing and shipping of the orders. While this option does come with storage fees, it is a great way to increase sales and cut down on labor costs.
Amazon provides a variety of options when it comes to advertising on their platform. Advertising is a great way to increase your visibility and get your products in front of customers who are looking for them. Utilizing the full advertising options offered by Amazon can help sellers to grow their sales and increase brand recognition.
The three most common advertising options include:
Amazon Sponsored Products – This option can be used to promote individual listings to shoppers who are searching for specific keywords that are associated with your listing.
Amazon Sponsored Brands – This option is great for those shoppers who are browsing without a specific product in mind. Sponsored Brands place your brand in front of potential customers. These ads appear as banners promoting your products above the research results.
Amazon Coupons – Everyone likes to feel like they are getting a good deal when they are shopping. Amazon coupons let you add promotions in the form of discount coupons to your products. Customers can then choose to add your product to the cart and apply a coupon for a percentage or dollar amount. Offering a coupon can be what makes the customer purchase your item if they were on the fence.
Follow The Rules
Amazon has strict rules in place about a variety of things, and you must be aware of them. Breaking amazon rules can result in your account being suspended or deactivated. While some rules may seem unimportant to you, Amazon takes them pretty seriously.
Here are just a few of the rules you have to abide by:
- Ship orders on time
- Keep accurate inventory
- Respond to messages within the allotted time
- Don’t try to purchase reviews
- Follow image guidelines
Amazon is an excellent marketplace for sellers to be a part of, but there is a lot you should know about this platform, and it can take some effort and time before you start seeing results. At Right On Tech, we have the experience to help sellers with this and other marketplaces. We offer a range of solutions to help you stand out from your competition.