Helping your industrial company grow can seem challenging as everything shifts online. However, there are many things you can do to help your company succeed online. Here we have put together a list of tips to use for improving your online presence for your industrial company.
Professional Website
The first step is to invest in a professional website. Your company website should represent your business accurately as it will be the first impression many people get from your company. A company website should provide your visitors with all of the information they need to know about your company from your history, products, services, specialties, and contact information, and it should provide answers to common questions. Branding is something else that should be considered when designing your website stick to a color scheme to represent your website and include images of your location. Make sure that your website is easy to navigate and that visitors don’t have to put in much effort to find what they need.
Claim Your Business
Your company must exist online in as many places as possible. Your visitors are searching for your products or services in multiple locations, and you want them to be able to find you. Use Google Business Listings, Yelp, LinkedIn, GlassDoor, Manta, and other related websites to ensure your potential customers can find you no matter where they are searching. If you conduct business around your local area using Yelp and Google Business Listings can be a great way for customers to find you.
Manage Reviews
Having an online presence means customers can leave reviews and comments about your company. While you aren’t able to control what individuals say about your company, you can react to it in a way that helps your business. Whenever someone leaves a positive review, you can thank them for their business or kind words. Unfortunately, not everyone will leave positive reviews, and these comments are even more critical to manage. Take the time to address negative reviews by addressing the issue at hand and do your best to resolve it.
Use LinkedIn
LinkedIn is an excellent platform for B2B, wholesale, and industrial companies to network and generate leads. LinkedIn can be used to find potential clients and advertise your company. You can use this to find companies or individuals that would be good fits for clients. According to HubSpot, LinkedIn is 277% more effective for lead generation than Facebook or Twitter.
Focus On SEO
Search Engine Optimization (SEO) is the process of increasing your website’s ranking on search engine result pages (SERP). The higher your website appears on a result page, the more traffic your website will get. To get started with SEO, you want to first conduct keyword research for your industry. Find the words and phrases people are searching for to find products and services like yours. Then incorporate these keywords into the content of your website both on pages and in a blog. Work with a knowledgeable specialist to optimize your website properly to improve your standing on search engines.
Blog About It
As an industrial company having a blog can be very helpful in attracting clients and improving your credibility. A blog can be used to present yourself as a knowledgeable industry leader. You can use a company blog to inform and educate your clients and potential clients, announce new products or services, and improve your website SEO by inserting keywords as previously mentioned.
Email Marketing
Your website should be set up to collect email addresses from interested visitors. Use email marketing to help convert visitors into paying customers and to build lasting relationships with existing clients. Regular email campaigns can be used to inform customers of new products, promotions, or updates from your company.
Video
Video content and marketing are excellent ways to engage with your potential customers. Including video in your marketing strategy can help increase your conversions significantly. Video content can be used in different ways on your website. Include a company video on your homepage or about us section to help visitors learn more about your company. Create product or service videos to better inform people about what you have to offer.
Social Media
Social media can be tricky for industrial types of companies and B2B, but it can also be an excellent opportunity to connect with your potential clients and humanize your company. Use your social platforms to show your day-to-day company life, special events, blog posts, employees, deals, promotions, and so much more. It is essential to be consistent with your social strategy, and be sure to post regularly. Your social media may not gain a massive number of followers, but it is a great asset to your company. Including links to your social pages on your website can help you increase your trustworthiness as a company.
PPC
Once you have gotten your website, SEO, and online presence set up, consider using Pay Per Click advertising. If done right, PPC ads can drive a significant amount of traffic to your website. As with SEO, you will first need to conduct keyword research to find the terms people are using to search online. PPC is an auction style of advertising where companies bid to appear in the search results. After you have selected your keywords, you set a bid and budget for your ads and create the ads that searchers will see. For Google Ads, your maximum bid and quality score for your ad will determine the placement of your ad. A quality score is measured on a scale of 1-10, and it is a measure of things like your click-through rate. Consider working with an experienced advertising professional to ensure the best results for your PPC advertising campaigns.
Right On Tech
With the combination of a solid company website and the other tips we have covered, you can create a successful online presence for your industrial company. Staying competitive can be challenging with all of the online competition, but with the help of the right professionals, this can all be made less confusing. At Right On Tech, we have tears of experience designing websites and advertising campaigns that create results for our amazing clients. Contact us to learn more or get started with any of the things mentioned in this article.
