Why Is Magento Great For B2B ECommerce?

The Right Platform For B2B Ecommerce

The increase in e-commerce platforms has made a dramatic change in how people shop. Online shopping has increased significantly over the last few years. According to a Pew Research study, roughly eight in ten Americans are online shoppers, and 15% buy online on a weekly basis. This increase in consumers shopping online has also created a rise in B2B e-commerce, and B2B seems to be growing at an even faster rate of 6 times as much as B2C in 2019, as noted in a report by Statista. If you have not already done so, now is the time to join the world of e-commerce. In this article, we will discuss the benefits of the leading e-commerce platform for B2B and Wholesale.

B2B e-commerce has changed the buying process; clients can get through more of the buying process on their own before even reaching out to a representative at a company. This makes the process easier on both ends, but it does cut down on the sales opportunities and interaction. Here is where Magento comes into play. Magento has recently released a new expansion, Magento 2, that comes with a great deal in functionality fit for B2B e-commerce.

Ordering Process

A fast ordering process provides for added convenience to your clients. With Magento, buyers can skip through browsing page after page and instead enter in product SKUs directly or duplicate previous orders. Magento also allows for bulk ordering via CSV, making the ordering process quicker for those customers who order frequently or in large quantities.

Quotes

Quotes are something very common with B2B companies, but most platforms don’t offer a way for customers to request quotes without a separate app or plug-in. Magento websites can have a quote request form and even quote negotiation that can be very beneficial to closing more sales.

Personalized Shopping

With Magento, website managers can offer different users experiences right on one website. Exactly what buyers see can be managed based on the type of customer, buying history, or purchase amount. Magento has the capability to create multiple product catalogs and make them available only to specific accounts so you can control what buyers see when they log into their accounts. Pricing is also customizable on a per-customer basis. With this platform, you can set up group pricing that allows you to place individual customers in different groups for different pricing. You can also set up tier pricing that affects the pricing based on the total amount that is being purchased.

Multi-store

Many B2B companies have multiple brands or websites to manage this with other platforms; you are forced to have completely separate back ends for each website. However, with Magento, you can manage multiple storefronts from the same backend. This is an excellent feature for companies that sell different categories or those that sell to both B2B and B2C. 

Payment options

Having as many payment options as possible can only help to serve your business. However, most platforms only have the options for credit card and PayPal, and while this may be more than enough for B2C websites, B2B needs more options. With Magento, you can have more payment options like ACH and the opportunity to extend lines credit for those customers with large orders.

Magento Backend

Having as many payment options as possible can only help to serve your business. However, most platforms only have the options for credit card and PayPal, and while this may be more than enough for B2C websites, B2B needs more options. With Magento, you can have more payment options like ACH and the opportunity to extend lines credit for those customers with large orders.

Certified Magento Partners

The Magento Platform includes the most advanced features of any platform available today. Contact us to get started with your B2B e-commerce website; our team of knowledgeable specialists is here to help. At Right On Tech, we are a certified Magento partner with years of experience working with B2B companies.

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