People often confuse SEO and SEM as being the same thing, but they are quite different. You’ve probably heard a lot about the importance of Search Engine Optimization (SEO), but Search Engine Marketing (SEM) is just as important for your company website. SEM, also called PPC (pay-per-click) puts your business in front of potential customers while they’re searching online for products and services like what you offer. Online Marketing is a method that delivers your promotional ad or messages to potential clients at the moment they’re searching for the very thing you offer.
Right On Tech
What exactly is “Online Marketing”?
In short, online marketing is a combination of online advertising, pay-per-click, and search engine marketing. Online Marketing is a method that delivers your promotional ad or messages to potential clients at the moment they’re searching for the very thing you offer.
Reach Potential Customers Effectivly & Efficently
Search Engine Marketing
Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google or Bing. The advertiser only pays for clicks, or when a user clicks through to your desired page. It’s a way of increasing traffic to your website in addition to only getting new visitors through organic methods, like SEO.
Searchers know what they want, and if your business is not appearing at the top of their search results, you are missing valuable potential leads. The question isn’t if you need SEM, but instead, how do I get started?
Search Engine Marketing requires a lot of knowledge and experience to get good results. Partnering with a Google Certified Company can ensure you get the most from your investment.
Our team will conduct extensive keyword research to ensure your company is appearing in searches in which you want to appear.n. We then work with your team to create ads that are effective and high converting. It’s not as simple as visitors to your website; the Right On Tech team will also create split testing to compare different ads to get better results. Through all of this process, we will provide customized data and reports so you can see the results of your campaigns. Search Engine Marketing is not a set it and forget it type of marketing; it requires frequent adjusting to get the best results possible.
Right On Tech has expertise in creating campaigns in Google Ads, Bing Ads, LinkedIn Ads, Social Ads, and more. Search Engine Optimization is an excellent approach for the long-term growth of your company, but SEM provides a boost and constant feed of interested visitors to your business website. We offer PPC campaign management to helps you maximize your advertising budget by targeting searchers that are already interested in goods like yours.
At Right On Tech, we believe that our job as your Search Engine Marketing company is to make this technical process as simple as possible for our clients.