Knowledge Base · Right On Tech

PowerShell Script for Adding SafeSender to All Mailboxes

Fri, 09 May 2025 05:39:58 +0000

# Ensure ExchangeOnlineManagement module is installed and imported
if (-not (Get-Module -ListAvailable -Name ExchangeOnlineManagement)) {
    Write-Host "Installing ExchangeOnlineManagement module..."
    Install-Module -Name ExchangeOnlineManagement -Force
}
Import-Module ExchangeOnlineManagement

# Connect to Exchange Online
Connect-ExchangeOnline -UserPrincipalName "ADMINACCOUNTHERE@ACCOUNTMAIL.COM"

# Fetch all mailboxes
$mailboxes = Get-Mailbox -ResultSize Unlimited

# Define trusted sender email/domain
$trustedSenderDomain = "SAFESENDER@EMAIL.COM"

# Loop through mailboxes and add trusted sender
foreach ($mailbox in $mailboxes) {
    $mailboxId = $mailbox.UserPrincipalName  # safer unique identifier
    Write-Host "Processing mailbox: $mailboxId"

    try {
        # Get current junk email configuration
        $junkEmailConfig = Get-MailboxJunkEmailConfiguration -Identity $mailboxId

        if ($null -eq $junkEmailConfig) {
            Write-Warning "Could not retrieve Junk Email configuration for $mailboxId. Skipping."
            continue
        }

        # Check if domain is already trusted
        if ($junkEmailConfig.TrustedSendersAndDomains -notcontains $trustedSenderDomain) {
            $junkEmailConfig.TrustedSendersAndDomains.Add($trustedSenderDomain)

            # Update mailbox junk email config
            Set-MailboxJunkEmailConfiguration -Identity $mailboxId -TrustedSendersAndDomains $junkEmailConfig.TrustedSendersAndDomains
            Write-Host "Added trusted sender for $mailboxId"
        }
        else {
            Write-Host "Trusted sender already exists for $mailboxId"
        }
    }
    catch {
        $errorMessage = $_.Exception.Message
        Write-Warning ("Failed to process " + $mailboxId + ": " + $errorMessage)
    }
}

# Disconnect session
Disconnect-ExchangeOnline -Confirm:$false

Write-Host "All done!"

Works only on PowerShell 7. Follow the steps. It will be alright!

How to Replace Entire Script or Style Wrapped with Regex in Notepad++

Thu, 08 May 2025 05:05:36 +0000

Simply use replace while regex enabled.

Using the regex syntax:

<script\b[^>]*>.*?</script>

It can be used with different wrappers such as style. Same idea applies to pesky font-face style sheet:

@font-face\s*\{[^}]*\}

How to Install EFTPS Batch Provider Client Step by Step Guide

Fri, 04 Oct 2024 19:52:20 +0000

Now you need to use EFTPS (Electronic Federal Tax Preparation Software) and got a bunch of errors while installing. Or you simply want to know the right way. We are here to help.

Where to Download EFTPS Batch Provider Software?

If you search for “Download EFTPS”, you will not find the right location. The proper question is “Download EFTPS Batch Provider Software”. After using it for a long time, you might forget the name of the software is “Batch Provider Software” and you might keep calling it EFTPS. We know it is common so don’t worry. Download link for EFTPS Batch Provider Software is:

https://www.eftps.com/eftps/ext/hds.html

This page shows you all the links for EFTPS Batch Provider software. You need to click whichever version you are using.

EFTPS Batch Provider Different Operating System Links

Generally, CPAs use windows so here is the direct latest version of the EFTPS Batch Provider for Windows link:

https://www.eftps.com/eftps/help/downloadPDF?id=016

How to Install EFTPS Batch Provider Software?

After downloading the installer file named “bp-install.exe“, you will need to run it as an administrator. If you don’t, you will get the error message “PLEASE SELECT ANOTHER LOCATION TO EXTRACT THE INSTALLER TO”. We covered this in another post but if you run as an administrator, you do not need to worry about it. If you are getting the error, please make sure you read the post.

Run the installation file named bp-install.exe as administrator by right-clicking:

Run as administrator menu after right-clicking the installer

You will be presented with this prompt:

You will be asked for the Administrator credentials

If you do not know the credentials to run it as an administrator or if it is not accepting your current user name and password, you will need to ask your IT department about it or contact whoever created this system for you.

Do not Install EFTPS Batch Provider without Administrator Rights

We talked about it in our other post and what happens if you do install it without administrator rights. You will have issues as you continue using the EFTPS Batch provider, especially when you are updating your software in the future. Make sure you install with administrator rights.

Folder Location for EFTPS Batch Provider.

Again, with administrator rights, everything moves smoothly. After pressing next and accepting the User License Agreement window, you will see the default installation location:

Folder Location Screenshot

C:\Program Files (x86)\EFTPS Batch Provider Client

Make sure this folder location looks like this, otherwise you will have issues. Continue by clicking Next.

Should I select Single user or Networked User?

If you are just going to use EFTPS Batch Provider Software alone, or in a small company environment without active IT support, we strongly suggest using Single User. This will install the software on your current computer and the database will be also on the same computer.

Single or Networked Selection for EFTPS

When to Choose Networked Installation for EFTPS Batch Provider Software?

Networked installation simply dedicated a machine (typically your server operating system Windows Server), and keeps the database there to be accessible for employees from their own workstations. This is suggested for multi-user environments. It is an advanced system and depends on how your IT is structured. In this Setup, you will have one SERVER and multiple Clients. When you install CLIENT computers (your employees), you will have to point them to the main server where you installed EFTPS as Server.

EFTPS Networked Installation

If you need to install this way and don’t have the right IT people, contact us today for free answers. For single-user installation, keep reading.

What to type for “Enter Administrator’s User Id”

You will be seeing this screen in your next step:

EFTPS Administrator’s User ID

Enter one word, all lowercase. We used “rightontech” in our current example. Type whatever is appropriate for your company.

How strong should the password be?

EFTPS requires you to enter a password with these properties:

Must be between 12 and 30 characters in length
Must contain at least 1 upper-case letter (A, B, C, etc.)
Must contain at least 1 lower-case letter (a, b, c, etc.)
Must contain at least 1 number (1, 2, 3, etc.)
Must contain at least 1 of the following special characters (!, @, #, $, *, +, -)
Must not contain double characters (no 2 consecutive characters can be the same value)
Must not be the same as any of the 5 previous passwords used3. Click “Update.”

Another important note from EFTPS is:

You will have a unique Master Password for each EFTPS Master PIN. Do not disclose your Master Password or PIN to unauthorized individuals

So for our example, we are choosing: Catdogbird59123!

This is just to make the password human-friendly for this tutorial. It passes the requirement but we actually use password management systems that create these passwords for us with the required strengths. Enter it twice:

EFTPS password selection

If all went well, you will see the last screen with a summary of the options you’ve selected and click Install. After the installation is completed successfully, you will see the final screen:

EFTPS Batch Provider installation successful

Where is the Software After installation?

We also have the same issue with EFTPS after installation. You cannot find the software on your Desktop or Start Menu. Where did it install? You remember we selected the installation location while we were installing. We will look at that location of course:

EFTPS Installation Location Folder

Even we find the installation location, you will not find what you are looking for at first glance. The executable file to run the software is hiding under “bin” folder:

EFTPS executable file name is BPApplication.exe

BPApplication.exe is what you are looking for. We are sure you do not want to navigate to this folder every time you need to run EFTPS Batch Provider Software, so we recommend creating a shortcut on your desktop. Right-click on BPApplication.exe and click copy.

EFTPS BPApplication Copy for Shortcut

After navigating back to your Desktop, right click again and click “Paste Shortcut”. Make sure you don’t click paste, because it would copy the BPApplication to your desktop, which will not work without its other dependencies.

EFTPS BPApplication shortcut menu

Now you have your shiny EFTPS Batch Provider software installed with its shortcut, you should rename it to something like EFTPS Batch Provider so you can find it easily in the future. Right click, rename:

EFTPS Shortcut Renaming

What Comes After Installing EFTPS Batch Provider Software?

Now that you are ready to use it, you still need to take additional steps. If you already obtained your credentials from EFTPS, you can read our article “How To Sync EFTPS Batch Provider For First Use”.

If you did not get your credentials and need to obtain them, you can read our article “How to Get Started with EFTPS Batch Provider Software”.

RightOnTech is Here to Help

It might be too much to handle the accounting softwares alone. Why don’t you work with the Most Experienced and Best CPA Accounting IT Company in the United States? Contact us today, we answer your questions for free!

When Will Magento 3.0 Be Released? What is Next After Adobe Commerce Transition?

Thu, 19 Sep 2024 23:19:35 +0000

Magento dates back to 2008 since its first release version 1.0. Those days open source e-commerce software was not as competitive as today. I will give you a quick answer to the title question which you probably searched out of curiosity. We do not know for sure but we can speculate by using basic math and version history. Since this is not a development guide or decision-maker article, I will talk about its history and how it evolved while trying to find future release dates for its versions.

Back in the day, we didn’t have Shopify or a super easy-to-use free WooCommerce plugin of WordPress. I distinctly remember OpenCart (first release 1999) was the most dominant e-commerce platform followed by PrestaShop. It was a common discussion among web developers about which one to choose between these two. Those days even Amazon.com was not as crazy big as today. I remember eBay as my preferred shopping platform but this might be related to my interest and lifestyle being significantly different than today.

How Often Magento Versions Are Released?

It took me 3-4 years to start thinking about using Magento after its first release in 2008. Around 2011, developers started hearing more and more about Magento when Version 1.6 was released. On a side note, things were much simpler than Magento 2 days. No compiler, no composer, no command line commands to index the site, or even install an extension. Simply you’d go back in the FTP, make your changes, and they are live as you save your file. Between versions, the extension compatibility was significantly less problematic compared to whatever came after Magento 2.0.

From 2007 when the first Magento was started being developed, almost every month there were significant version Number changes in the releases. For example:

2008 March: Magento 1.0
2008 December: Magento 1.2
2009 March: Magento 1.3
2011 August: Magento 1.6

Of course, this is not a complete list. You can see a nice graphic created by Shero Commerce. Long story short, it took Magento 1 to reach Version 1.9 only 6 years and in 2014, Magento CE 1.9 was released.

When Was Magento 2.0 Released?

After all this fast development and adaptation of Magento, in July 2015, Magento released 2.0 for Beta testing. It was a wild period because of the new release bugs and hesitation to switch from a well-developed Magento 1 site to another platform almost nearly from scratch. The catalog could be transferred easily but everything else, your paid extensions (must repurchase!), your settings, homepage, theme, and all other tiny here and there details you took care of in long years needed to be hand developed on a very new platform and with a brand new workflow. Magento 2.0’s first days were very difficult and with constant pressure from the community and clients, Magento 1 updates were extended nearly until the Magento 2.2 release which is when the majority of Magento 1 websites were migrated to Magento 2 by force, not by choice. I think this type of evolution is necessary for open-source software, but I am very certain that many Magento users switched platforms because of this reason. The first name for the new platform of choice that comes to mind is, of course, Shopify.

Magento 3 release date: It took 7 Years for Magento to Reach From 2.0 to 2.4.5

In comparison, the entire Magento 1 to 2 releases took only 6 years but from 2.0 to 2.4.5 it is 7 years. At this rate, you could come up with some random year like 2033. Realistically, who cares.

Man misses Magento 1.9 days for odd reasons

Will There Be a Similar Migration Headache Compared to Magento 1 to 2?

The short answer: Yes. There are already significant changes being made to Magento 2.4. As I am writing this article, Magento (Adobe Commerce) already announced 11 days ago that Magento 2.3 support EOL (end of life) has arrived (September 8th, 2024). Also, every Magento 2.3 extension is being removed from Magento Marketplace every day. If you are using a custom theme (ThemeForest or another Magento Development company theme), you will need to download the 2.4 compatible themes or patch if the theme developer released one. And for the plugins you purchased from other vendors (Amasty, Mageplaza, Webkul, etc.) who sell their extensions on their sites, you will need to download the 2.4 compatible extensions and reinstall them with composer.

It almost feels like one step quicker than upgrading Magento 1 to Magento 2. The only difference will be keeping your data on the same server and not reinstalling Magento with credentials. I won’t get into the details of how to upgrade in this post because it is not the purpose of it. If you tried already, you know what I mean. If you are a developer, just know that I know your pain and how much it takes to explain all of these to your clients. “Didn’t we pay like 3 years ago to build a new site, why are you telling me all this?!”. Magento 2.3 to 2.4 upgrade takes anywhere between 20-60 hours. Who will pay for that?

What the heck is Magento3.com?

It is difficult to find any information regarding Magento 3 but I was able to find two silly things on the internet dedicated to Magento 3:

Magento3.com: Says coming soon. Will it though?

And this silly twitter named “IsMage3Ready” answering the vital question: https://twitter.com/ismage3ready?lang=en

Magento3.com only says “Coming Soon”, but I doubt it is Adobe’s doing. It looks like a parked domain that probably was purchased by some Magento lover who plans to do something about it when (if) Magento 3 is released. Magento2.com also shares the same fate. Other than that, google will not show you anything you can read about this rather pointless and silly subject (until it is released in the year the 2050s).

Will Adobe Do Something About Magento Soon?

Since Adobe’s acquisition of Magento and the must-mention acquisition of Figma, the collaborative web application for interface design company, it is not hard to say things will get a little different. The developers who worked on Magento since the early days probably remember the disastrous dismantling of Magento Go (think of it as Shopify Basic) and we are hoping never to see it happening again. Adobe made so many changes that made many users angry in the past. Especially the “only subscription” type business model for Adobe Photoshop and Adobe Cloud software such as Premiere, Illustrator, etc. Do you remember the days when you could just purchase desktop software and use it for years without paying a dime again? We can’t anymore. We didn’t want the future to be an only-subscription business model but I guess this is the future now. As you might also remember, Amasty, which is probably one of the most popular Magento Extension developers, also announced last year that every extension they sell will be subscription only. From the Amasty website:

As of February 1, 2024, the annual product subscriptions went into effect, meaning that all products within new orders become available by subscription only.

The guy thinking about Magento’s future

Will Everything Become Subscription for E-Commerce?

As I type more, I realize how much I hate this subscription-only model and how every single company out there is turning into subscription vampires. We don’t mind purchasing licenses for every client (as we already do even if a license key is not required to install the extensions!). Explaining this to small business owners to fork in extra $$$ every month because things change is not the most fun thing to do.

If you want to have a simple and fast homepage banner slider solution for Shopify, you will need to pay $19 per month! Yes, as absurd as it sounds, now people are selling simple javascript sliders for $19 a month. I could repeat the $19 part multiple times because I just can’t believe what E-Commerce has become.

Biggest Concerns for Magento and Adobe’s Approach

Now that Magento is owned by a giant corporation that acquires the biggest software companies for billions of dollars (Figma, $20M), we won’t be surprised to see Magento becoming a subscription-based software soon. I don’t mind having Figma and Adobe Photoshop integrated (somehow) with Magento and having a super nice workflow without painful updates. If that happens I am sure the Magento developers will celebrate in tears (likely tears of pain), it will be a strong Shopify competitor with more advanced tools (server maintenance and deployments will likely stay though). I am already feeling the anxiety of the days coming for a major Magento change like this and started to think about how to explain these to our Magento clients. I surely will be laughing at what I wrote here in 15 years or tell other people “I told you so!”.

Why You Should Upgrade To Magento 2

Thu, 19 Sep 2024 01:14:24 +0000

If your e-commerce business has been running on Magento 1, you have hopefully heard by now after 2 years about its support ending as of 2020. So what does this mean? In this article, we will answer some of the most asked questions about this subject to try to make the transition easier.

Magento 1 is no longer receiving any official support from Magento or Adobe as of June 2020; this means it is time to upgrade. Many merchants that are affected by this change have already upgraded to Magento 2. According to BuiltWith, there are over 250,000 websites built with Magento as of 2021, and a significant percentage of those are still using M1.

Design

Moving from Magento 1 to Magento 2 will mean you will need at least a partial redesign of your website depending on the complexity of your website. Before starting your redesign, be sure to create a solid plan of action or audit on how to best achieve this. Work with a professional web developer to make this a smooth and painless transition.

Extensions

As part of your website audit, take a look at your extensions and integrations attached to your M1 platform. Most extensions that were originally designed for M1 have since been updated also to be compatible with M2, but it is still essential to check on these to avoid any unwanted surprises. This is an excellent opportunity to review your current extensions and eliminate unnecessary ones or include much-needed replacements.

Security

Security for the Magento 1 platform is unknown after its end of support date; this is why it is crucial to update to the new version to ensure your website remains secure for you and your customers.

Making The Change

The idea of having to set aside time and money to do this re-platforming seems like a headache, but it’s not all bad news, with the change from one M1 to M2 you will be gaining quite a bit. Here is a list of benefits that come with your switch to Magento 2.

Performance

Magento 2 offers a smoother performance than its predecessor. As web browsers, we expect websites to load quickly and have no patience for slow websites. Magento 2 has faster website load times making for a better user experience.

Back End

Magento 2 has made things more convenient for business owners and managers on their backend. They have created additions and upgrades of a few functions to make the overall experience smoother. The new features include a new indexer system and product video functions.

Improved Checkout

Checkout is easier and more convenient for users with Magento 2 as they have streamlined this process. Customers are now able to checkout without registration, register after checkout, and even have their email recognized if they have previously registered.

Product Upload

Creating and uploading products has also become more straightforward with the Magento 2 platform. The new system guides you step by step for product uploads, making it an easier process.

Experienced Magento Partners

Overall the Magento 2 offers a more current platform than its predecessor. Whether you have made up your mind or still have more questions about re-platforming our team at Right On Tech is here to help. We are Magento partners with years of experience with their e-commerce platform.

How To Improve Your Data Entry

Thu, 19 Sep 2024 01:09:19 +0000

Data Entry Forms

For many individuals, Data Entry and Excel spreadsheets are a part of everyday work. You are one of these individuals you may want to consider a more efficient approach to your data entry. The two most common issues people face with data entry work are that it’s time-consuming and prone to errors. However, with the use of a data entry form, you can make your whole process faster and less prone to errors.

Data Entry forms make the work of entering cell after cell of data much more simple. Setting up a data entry form requires a bit of work as it is not a “ready to use” option available in excel.

Here are the steps to setting up a data entry form:

From your Quick Access Toolbar right click on any of the existing icons.

Click on ‘Customize Quick Access Toolbox’

In the ‘Excel options’ dialog box that will open, select the ‘All Commands’ option from the ‘Choose Commands From’ dropdown menu.

From the list of commands select ‘Form’

Click ‘Add” and then ‘OK’

You will now see a form icon in the Quick Access Toolbar

New – enters the data you have filled in and clears the form for the next entry
Delete – clears the data in the form
Restore – allows you to edit an existing entry and restore previous data
Find Prev and Find Next – lets you navigate backward and forwards through your entries
Criteria- allows you to find specific entries by one of the fields entered
Close – closes the form

Data entry forms can be very helpful when entering large amounts of data. These forms can speed up the process and cut down on possible errors.

Recording and Running A Macro

In addition to Data Entry forms, there are other ways to make your work more efficient through Excel macros. Let’s start by explaining what that term means. A macro is simply a collection of steps in Excel. If there are tasks that are done repeatedly you can simplify the process by creating a macro to achieve the work automatically.
Excel has the ability to record your steps and create macros from them. The steps that you record can then be played back to perform them over and over again as needed.

Here are the steps to creating a macro in excel:

First, you need to make sure you have the ‘Developer’ tab visible on your Ribbon.

On the top of your Excel page, right-click on any of the existing tabs and select ‘Customize the Ribbon’

The Excel Options box will appear. On the right side, you will see a list of options, make sure the box labeled ‘Developer’ is checked.

Select OK on the bottom right corner.

The Developer tab should now be visible on your ribbon.

Now record your Macro.
Select the Developer Tab and click ‘Record Macro’

A record macro box will appear. Fill out the name, shortcut key, location, and description, and click ok.
Once you click OK the macro will start recording right away.
Perform your steps and then click ‘Stop Recording’ to end the recording.

Running a macro you have created is quite simple and can be done even by those with no knowledge of VBA. Running a macro is as easy as just a click of a button.

First, click the insert area in the Developer tab
Select the button option and place it in the desired location on the worksheet.

A dialog box will appear for you to Assign Macro. Select the macro you want to be assigned and click ‘OK’
Now, this button will run the assigned macro whenever you click it.

Help With Automation

If you need further assistance with Excel Macros or Automation contact us at Right On Tech. We’re here to help you streamline the way you do business to help you grow.

How To Dropship with Kohl’s

Thu, 19 Sep 2024 01:01:08 +0000

There are many department stores out there for shoppers to choose from but one that has strong brand recognition is Kohl’s. Kohl’s has been around since 1927 and has become more popular over the years. This department store has a large customer base both in-store and online, and many suppliers want in on this customer base. However, getting products into Kohl’s stores or on their website is not an easy task. Here we have put together a guide to make this process easier.

How To Become A Kohl’s Supplier

Show Your Interest

The first step in becoming a Kohl’s supplier is simple, show them you are interested in filling out a Supplier Registration Form. This form can be found on Kohl’s Become A Supplier Page on their website. Kohl’s partners with Jagger Network as a database to connect to potential buyers. The registration form you will fill out will create a Jagger account if you don’t already have one. It is important to note that creating a Jagger account does not guarantee you will do business with Kohl’s, but their buying team does review the registered suppliers and reaches out if they are interested.

To create an account, you will be directed to a form asking you for essential information about your company. This will include the following:

Legal Company Name
Tax ID
Duns Number
Employer Identification Number
Contact Info

After you have submitted your registration form and created an account, your supplier profile will remain in the directory. Whenever a Kohl’s buyer is searching for new products, they will go through these supplier profiles and reach out to you if they are interested.

Phone

You can also try reaching Kohl’s buying department by phone. Call their corporate office and ask to speak with someone in the appropriate buying department. If you are not able to reach them by phone, you may be able to leave them a detailed voicemail or ask for their name and contact information.

Phone: 262-703-7000
Phone: 414- 355-9137

Email

If you were able to get a buyer’s email address from the method above, you can not sit down and put together a well-thought-out email. Craft your email with all of the important information about your company and products. Be sure to include a high-quality product catalog showing off your selection. You can also email Kohl’s at KohlsSuppliers@Kohls.com with your inquiry about becoming a supplier.

Regular Mail

You can also try reaching them the old school way, by mail. Put together a letter introducing yourself and your company; include facts about your selection and capabilities. Print out your product catalog and send this along with your introduction letter. Send this package to the Kohl’s Corporate office addressed to their buying department.

Corporate Headquarters
N56 W17000 Ridgewood Drive
Menomonee Falls, WI 53051

KOHL’S Corporate Office
11300 W Heather Ave
Milwaukee, WI 53224

Once you have tried all of these methods, all you can do is wait to hear back from their buying department.

What Happens Next?

If you do hear back from a buyer, they will first want to know more about your company and the products that you offer. Common topics will include:

Size of product selection
Inventory Management System
Manufacturing
Integration Capabilities

Integration

After you speak with a buyer, they will decide whether or not they want to move forward with you as a supplier. If they do select to bring you on as a supplier, you will move on to the integration phase. Suppliers can integrate with Kohl’s via EDI or XML document format transfers.

Kohl’s EDI or XML Integration

To create an EDI integration with Kohl’s, you will need to have an existing Kohl’s account and a CommerceHub account. You will first need to configure their settings and then their shipping mapping method. Finally, you can complete the CommerceHub EDI Testing. You can use SellerCloud to help with your integration process to Kohl’s.

Once you have completed the integration process for whichever option you elect to use, you will have to complete some testing to ensure everything will work properly once you go live. After the testing has been completed CommerceHub will move your account to production.

Order Processing

Vendors can make their order processing easier by using SellerCloud. Kohl’s orders automatically download into SellerCloud. This integration runs with scheduled tasks via DSCO API plugins that are generic for any DSCO integration.

Shipping and Inventory

To ensure that all orders are shipped as they should be with the correct shipping method, Kohl’s communicates the required shipping method via codes. Vendors must ensure that all shipping methods are correctly mapped for incoming and outgoing codes. Inventory management with Kohl’s is also automated with SellerCloud. Vendors can update inventory and the Kohl’s prices for the items they sell.

Right On Tech Solutions

After a new vendor has completed all initial setup and integrations, their products will go live on Kohl’s website, and they will begin to receive orders. At Right On Tech, we understand the challenges vendors like yourself deal with, and we’re here to help! We have created solutions to help you stay ahead of your competition on this and other selling platforms. Contact Us for more information.

What Is ADA Compliance and Is Your Website ADA Compliant?

Thu, 19 Sep 2024 00:53:46 +0000

What is the Americans with Disabilities Act (ADA)?

This act is usually thought about as something that affects only physical locations such as the installation of wheelchair ramps. However, the ADA goes past physical into the digital world, requiring online businesses to make content accessible for all users. ADA website compliance means that your website should be available to people who have any disabilities that affect hearing, vision, or physical limitations. The ADA regulation does not provide a clear definition of what a compliant website consists of but websites must offer “reasonable accessibility” for individuals with disabilities.

Who needs to be compliant?

Not all businesses need to be compliant with the ADA. If a company does not cater to the public or is very small, it may not need to comply. So how do you know if your business website needs to be compliant or not? There are 2 titles that cover what businesses must be compliant with; Title I and Title III. Title I states that any business with 15 or more employees that operates 20 or more weeks every year must comply with the regulation. Title III covers businesses that are considered public accommodations such as hotels and banks must comply. For a more detailed list of the companies that need to be compliant click here.

For further clarification on whether or not you need to be compliant and more ADA information consult with a disability lawyer.

How to create an ADA-compliant website?

Ensuring accessibility in a website means making sure your website can be navigated by individuals who are visually impaired, hearing-impaired or individuals who must navigate by voice. There are a number of ways to achieve this accessibility but it can prove to be a stressful process for many business owners.

A company website now must be designed in a way that allows disabled individuals to easily access it. For persons who are sight-impaired your website can include technology such as screen readers where text is read out loud for the visitor; another option could be refreshable braille for touch screens.

Since there are no clear guides, business owners need to look to the regulations that are in place for federal websites to have a clear idea of what needs to be put in place.

These are some of the ways business websites can improve accessibility for their web content:

Alt Tags for all images, videos, and audio files. Alt tags help individuals with disabilities to read or hear descriptions of content they might otherwise miss. The purpose of alt tags should be to describe what the object is and what purpose it serves on the website.
Transcripts for Video and Audio. Including transcripts for videos on your website helps hearing impaired users understand the content that they would otherwise miss.
Identify site language. It can be helpful to text readers to clearly identify what language the site should be read in. This helps text readers to better identify the codes.
Offer alternative suggestions. If a user with a disability is likely to encounter input errors due to the way they navigate the website, your site should automatically offer recommendations for better navigating.
Organized layout. Your website navigation and menus should all be organized in a way that makes it easy to move throughout your site.

Failure To Comply

Failure to comply with ADA requirements means putting your business at risk of lawsuits and possible non-compliance fees. In addition to the fees and lawsuits, a non-accessible website can mean losing out on business and sales opportunities. ADA compliance also happens to make your website easier to crawl for search engines improving your ranking.

Let Experts Help You With ADA

While ADA website compliance may seem a bit vague in its “reasonable accessibility” it is very possible to improve accessibility for disabled users and avoid potential lawsuits. To find more information about ADA website compliance and how you can protect your business, consider consulting with a disability attorney and contacting our knowledgeable team at Right On Tech.

How To Sell On Online Marketplaces

Wed, 18 Sep 2024 23:46:00 +0000

It has become very popular among retailers, vendors, and manufacturers to sell their products on marketplaces in the last few years. Marketplaces allow them to reach a wider audience of potential shoppers than they could possibly reach with their website alone. With so many marketplaces to sell on, it can quickly become challenging to manage all of them while increasing your sales. Here are a few tips we have put together to help you grow your sales across all marketplaces

Choose Wisely

There are countless marketplaces out there today, but it is not a great strategy to go for as many as possible unless you have the staff to manage all of this required work. Instead, you should look into each marketplace and determine whether or not it is a good fit for your brand and products. Some marketplaces like Etsy or Newegg are great for some sellers while not so much for others. Do your research and find the marketplaces that are best fit for you; attempting to sell on channels that are not fit for you will only result in frustration and a loss of time and effort. If you are ever unsure as to whether or not a marketplace is right for you, just give it a try for a set amount of time and discontinue it if it doesn’t seem promising.

Rules and requirements

Every marketplace you come across will have different rules and requirements from the next. Take the time to understand the rules of each one to ensure you do as well as possible. Making sure you are in compliance can be the difference between doing well or not. Some marketplaces have simple requirements that control how high up in the search results in your products appear.

Costs and Fees

Most marketplaces will have costs associated with selling or listing your products. It is critical that you be aware of these fees to ensure you are making a healthy profit. Some marketplaces like Amazon have fees that can be a bit complicated or not very obvious. Make sure that the fees you are paying still leave you enough room to make a profit.

Product Prices

In addition to the costs of selling, you should consider the prices you are setting for your products. Take time to look at the prices your competition is setting as you will want to be competitive. If your items have a higher price than your competitors, they are not likely to sell much. While it is important to be competitive in your pricing, you also want to make sure you are leaving yourself enough room to make a profit. Slashing your prices might get you more sales, but it will be pointless if those sales are not generating a profit.

Images and Details

Each marketplace will have different requirements for pictures and product info that you can provide, but you should always try to provide as much as possible. When it comes to product images, it can make a big difference to invest in high-quality professional product photos. Having high-quality images for your products can make a big difference in your sales. The better a shopper can see and understand your product, the more likely they are to complete the purchase. Most marketplaces allow you to upload your products with a spreadsheet template; you must fill out all of the fields you can for your products to make them easier to find for customers. Be sure to use accurate information to describe your products to avoid poor ratings and returns.

Inventory Management

Properly managing your inventory is critical when selling on marketplaces, especially if you are selling on multiple marketplaces at once. You want to make sure your customers are happy, and this means having the inventory when they want it. The last thing you want to do is have to cancel an order because you don’t have the inventory to fill it. Canceling an order will result in an unhappy customer and possibly even hurt your metrics or ratings. You should make sure you always keep popular items in stock so that customers don’t have to wait for items to be restocked. A customer that can’t place an order for your item when they want it can easily find a similar product from one of your competitors.

Shipping

All marketplaces have their own rules for shipping. For example, Amazon is very strict about their shipping times, and they even require that you purchase a portion of your shipping directly from them. Other marketplaces are more relaxed, but it is still important that you follow whatever rules they have in place.

Returns

Much like with shipping, some marketplaces have more strict return policies than others by which they expect you to abide. Whenever you sign up for a new marketplace, be sure to take the time to read and understand the return policy, you have to use with their customers. While you may have your own return policy for your company, most marketplaces will require you to comply with the one they have in place.

Be Ready To Adjust

Once you have been selling on a marketplace for some time, you will be able to see what seems to work and what doesn’t. Some marketplaces may draw more sales for one type of product or category than others. Make necessary adjustments based on the sales you have generated. Perhaps add more advertising to products that seem to be selling well. You may have some products with a high return rate, consider adjusting your product information to more clearly explain your product to cut down on returns.

Solutions For Sellers

Selling on marketplaces can be an excellent move for many companies, but it is crucial to set yourself up for the best results. At Right On Tech, we offer solutions to help you stand out from your competition. Contact Us for more information.

These are the Costly Digital Advertising Mistakes To Avoid

Wed, 18 Sep 2024 23:02:54 +0000

Create Digital Advertising Campaigns With Better Conversions

After ensuring your company website is top of the line you’re going to want to start driving more traffic to it. There are a few different ways to drive traffic, SEO, digital advertising, social media, word of mouth, and more. Digital advertising is a strategy that if done correctly, can have a significant impact on your website’s traffic. However, digital advertising can be challenging for those who don’t know the strategies. In this post, we are going to cover some mistakes to avoid and their solutions

Lack Of Digital Advertising Strategy

After learning about how much of a difference digital advertising can make, many businesses are too eager to get started without first considering their strategy. Starting online advertising without a clear plan is likely to result in wasted advertising money and frustration. This problem has an easy fix, create a strategy. First, consider your target and define a buyer persona. Who is your buyer? What do they want? Why do they want that? Then define your specific goals for your advertising campaigns, whether you are increasing brand awareness, increasing website traffic, generating sales, or generating leads.

Another important thing to plan out is your advertising budget; take into account the different advertising channels you want to advertise on. Finally, plan on the fact that your campaign will require continued editing and tweaking. Successful advertising campaigns are not of the set and forget nature; they require editing of the ad copy, audiences, and keywords.

Target Audience

The target of your ad is crucial to your campaign, a lot of people could view your ad, but if they are not the right people, it’s all pointless. Advertising to the wrong audience can lead to fewer clicks to your website and low conversions. So how do you ensure the right audience is seeing your ad?

First, you have to build brand awareness for your company. According to one study, people are more likely to click on an ad because it mentions a brand with which they are familiar. There are certain types of ads on Google and Facebook that can be created specifically to generate brand awareness.

After you have created some brand recognition, you can start retargeting to those individuals already familiar with your company. When you advertise to people, who have already previously visited your website or liked your Facebook post, you will see an increase in click-through rates and conversions.

Landing Page

So you’ve created your plan surely you’re ready to start advertising, right? Wrong!

Having an online advertising campaign can be pretty pointless if you haven’t thoroughly considered where you are directing your traffic. Before launching your campaigns, make sure to have a landing page created to help direct your potential customers. Your landing page is important, and it should be designed properly by a knowledgeable professional. It should be optimized for mobile users and link directly to the product or service you are advertising. It is essential that your ad and landing page match; no one wants to click on an ad for one service and end up on a page for something else.

Work With A Pro

Digital advertising can be an excellent thing for your business if done right, but it can also become a money pit without proper research and strategy. A successful campaign requires a full understanding of digital advertising. To ensure success for your business, partner with a team of knowledgeable professionals who can get you the best results. At Right On Tech, we have helped many companies create profitable digital advertising campaigns.

What are the The Benefits of Business Automation

Wed, 18 Sep 2024 12:44:00 +0000

Automate Your Business For More Efficiency

Many businesses deal with inefficient tasks on a daily basis, so much so that they have become norms. However, at Right On Tech, we know there is always a better way to do things. These repetitive inefficient tasks can take up time and money; they can lead to job dissatisfaction for employees and even turnover. Companies of all sizes deal with these issues, but it seems that small to medium-sized companies are the ones most affected due to smaller staff and budgets. The good news is that we can do something about many of these tasks through automation.

Fortunately, custom automation can be created with Excel. Excel offers a range of features that can expedite the process of many mundane tasks.

Some of the most common excel automation include:

Spreadsheet templates – include custom forms specific to business needs
Text files from legacy systems- import text files from separate databases to rearrange and format data
Dashboards- create custom reports that summarize specific data
Data Source Cleaning – merges data to make custom lists, eliminate duplicate data, or find missing data.
Data Merging – merge data from separate systems for matching and comparing
User Defined Functions – functions that a custom-tailored to specific industries or companies used for repetitive calculations
Data Gather – create reports from data gathered from devices such as scales or barcode scanners

Automation can be used to streamline entire processes and save hours worth of manual work. Large amounts of data can be overwhelming and hard to understand, but with automation, your raw data can quickly be turned into reports that are easy to consume. This reduction in working hours can create savings for companies. User-Defined Functions create easy-to-use excel functions that make lengthy processes shorter and more manageable. These functions can be used like any other Excel function such as vlookups, but they can be created to perform custom functions.

Increased Job Satisfaction

Job satisfaction is something that is often taken for granted by company managers, but it can result in high turnover. Automation can alleviate some of the monotonous tasks that affect employee job dissatisfaction. Automation can also result in reduced stress from having to do the same task over and over.

Save Time And Money

By reducing wasted man-hours, companies can save money in the long run when tasks are automated. Doing certain tasks manually can take hours of employees’ time. When these tasks are automated, it cuts down on time significantly so staff can be better allocated to achieve more. Cutting down on these repetitive tasks can also improve your turnover rate, so less money and time is spent on hiring and training.

Reduce Error

To err is human, and repetitive data entry can result in frequent errors, but automating tasks can help cut down the chances for error. With repetitive tasks, it can be hard for employees to remain focused, resulting in more errors.

Standardized Tasks

Automation can be used to create standardization across a company to ensure that all employees are performing a task in the desired way. This will produce identical results when necessary and get tasks done at a faster pace.

Increased Data

When tasks at your company are inefficient, chances are you are not completing as much as you could be. Once you are doing tasks more efficiently, you will find that you can accomplish more than previously possible. Often these inefficiencies can stunt potential growth for companies; by correcting the issues, companies can better handle growth.

Time For Automation

Automation can make a massive difference in the way you run your business and improve your overall efficiency. When making the decision whether to automate tasks or not, be sure to consider the benefits and costs associated. While there are costs involved in having someone set up automation, it can save you money in the long run by reducing your working hours and resources. Whenever you’re ready to get started with business automation, contact us at Right On Tech for a free consultation.

How To Write Blog Posts for SEO

Wed, 18 Sep 2024 03:12:35 +0000

SEO for Blogs

Almost every company seems to have a blog these days, and it makes sense when you consider how a blog can affect SEO; If you don’t already have a company blog attached to your website its time to consider adding one. Here are some tips on how to write blog posts for SEO.

The Google algorithm takes note of when your website is updated, and including a blog makes your website appear more active. A good blog post should engage your audience and provide relevant information. Regular blog posts also create trust and loyalty from your customers as they begin to see you as more than a faceless company. It is important to keep in mind that you are writing for humans and not just search engines. Make sure to keep your writing casual and avoid sounding like a robot just because you think that will help your SEO. Google algorithms are smart enough to find your keywords in content that is well written for your audience.

Increase Visit Times

Blog posts can keep your website visitors engaged, which means they spend more time on your website. Longer website visit times are good for SEO. Google wants to provide its searchers with the most relevant results possible. When a visitor goes to your website and leaves quickly, it makes your website seem like it is not relevant, and your website

Keywords

While it is important to write with your readers in mind, be sure to include the keywords for which you would like to rank. Be sure to use long-tail keywords instead of focusing on the most popular short ones. Whenever someone searches for one of the keywords you targeted, they are more likely to find your website. If you haven’t already done keyword research for your website take some time to research the best words for your business.

Location

Make your blog easy to find by placing it in a prominent place on your website. Also, be sure to share your post on social media like Facebook and Instagram and more importantly, LinkedIn for B2B businesses.

Here are a few more technical terms to best optimize your blog posts:

Use keywords in your title, headings, title tags, and meta descriptions.
Use keywords in your title, headings, title tags, and meta descriptions.
Include keywords in image file names and alternate text.
If mentioning other blogs or websites, be sure to include links to them.
Make it easy for visitors to sign up for your blog by making it easy to find.

Right On Tech

At Right On Tech, we have helped companies with hundreds of hours of content writing and search engine optimization. Contact us for a free consultation or if you have any questions on how to use a blog to improve your SEO.

Shipping Process and Automation Options

Tue, 17 Sep 2024 23:48:00 +0000

As a small business owner, there is so much you need to know about different categories to successfully run your business. For businesses that sell and ship physical products, the shipping process can be overwhelming. There are countless companies out there offering shipping solutions, each claiming to be the answer to your problems.

At Right On Tech, we come across many companies with issues in their shipping process. Some companies are doing things manually that could be automated, some companies are stuck in old ways, and other companies and merely partnering with the wrong providers for their needs.

In this article, we have put together the main things you need to know to streamline the shipping process for your company

Order Fulfilment

Many companies are moving in the direction of third-party logistics providers to which they outsource the management of warehousing, fulfillment, and shipping. Working with these third-party solutions can be a good fit for some companies depending on their volume, but it isn’t the ideal solution for all companies. Many factors go into deciding whether or not this is a good fit. Things that should be considered include; sales volume, fees, price of items, shipping rates, and of course, profits. For new companies or companies with small volumes, it is best to keep order processing in-house. The same goes for companies with very large volumes as they may not want to have to pay the fees associated with all of the orders received. Companies that decide to keep their fulfillment in-house should make efforts to fulfill orders with 100% accuracy; this is especially important for newer companies trying to establish themselves

In-house Shipping

There are countless shipping programs available now for e-commerce businesses. For any new companies just setting up their shipping process, the first thing you will want to do is to create an account on Stamps.com. Doing so gives you access to a range of shipping options from first class to priority options. The next account you will want to set up is with Shipstation.com. Shipstation is a shipping platform that offers an inexpensive way to manage your order fulfillment. The best thing about ShipStation is that it can easily be used with any of the top e-commerce platforms and shopping carts, and integrated with countless selling channels.

Possibilities In Automation

Companies should consider automating wherever possible to cut down on costs. A significant benefit of using Shipstation is the automation that is offered. One of these automation options allows you to create templates for orders to dictate how you want specific types of orders or products to be processed. With this solution, you can easily manage your packing slips and shipping labels to make your shipping as easy as possible.

Sales Channels

Companies that sell physical products are no longer limiting their sales to just their websites; there are now so many sales channels to sell products on. However, expanding to more sales channels can often complicate order processing. Our Right On Tech team is very experienced in helping companies streamline their shipping and fulfillment process while working with a large variety of sales channels. Sales Channels include marketplaces like Amazon, eBay, Etsy, and many others, and each one of these channels will have different ways in which orders are processed. With ShipStation and Right On Tech, your shipping process can stop being something you dread.

Big Box

The goal of many business owners is to get their products sold by big-box retailers, but this can present many challenges. Creating relationships with department stores and buyers is never easy, but this is only the beginning of a complicated process. Each of the department stores or channels you partner with will have very different rules and requirements. Some smaller channels are very relaxed and allow you to include your own packing slip and control much of the process. On the other hand, there are channels you will partner with that will have very strict requirements for shipping; a certain kind of packaging, packing slips, and shipping labels must look a certain way, and items must be packed in a specific way.

Shipping Labels and Packing Slips

While ShipStation offers excellent features for personalizing packing slips and labels, it doesn’t currently provide a way to generate the exact packing slips required by some of these online retailers. This issue can often mean that companies have to spend additional time and resources double printing packing slips from multiple sources. At Right On Tech, we have been working with e-commerce companies for many years, and we have the experience required to create and automate these packing slips and shipping labels to meet the requirements.

CommerceHub Integration

While ShipStation offers a vast range of integrations, it currently does not provide integration for CommerceHub. For companies that use both ShipStation and CommerceHub, this can mean a lot of manual data entry on a daily basis. This daily manual data entry means employee hours are being used for something that can be automated/integrated with the help of Right On Tech.

Our team can help you bridge the gap between ShipStation and CommerceHub and eliminate manual data entry.

Right On Tech can help you with your CommerceHub connection and with all of the other leading big-box retailers. We understand the strict EDI requirements and can provide solutions that make your day-to-day business easier.

Partners

As a ShipStation partner, Right On Tech can help you with all of your integrations, packing slips, and shipping labels. We also offer solutions for your e-commerce platforms, websites, ERP systems, and much more. Contact us for additional information or assistance with your e-commerce business.

How To Optimize Your YouTube Videos

Tue, 17 Sep 2024 20:19:00 +0000

YouTube Video Optimization

If you have started creating video content for your company, you also need to make sure it is visible online. YouTube is cluttered with other videos, so it is crucial to optimize your videos for them to get views. Once you have created a great piece of video content, you want to make sure it gets seen by your target audience. Here we have put together some tips on how to best optimize your videos on YouTube.

Video Thumbnail

Having a thumbnail of your video that is eye-catching will help you draw viewers. According to YouTube, 90% of the best-performing videos have custom thumbnails. Take the time to create a custom thumbnail time for each of your videos that will draw the viewer’s attention. You can create your thumbnail with screenshots from your video or with high-quality images. Just make sure your thumbnail represents what your video is about and that it displays well on smaller mobile screens. A great custom thumbnail can get your videos more views and likes.

How To Write YouTube Video Tags

Another important field that YouTube looks at to generate relevant videos is the tag section. There are a couple of different kinds of tags you can use on a YouTube video, default tags, and custom tags. Default tags are the words that viewers can always search for to find you; perhaps all of your videos are about fitness equipment or fashion. After those come your custom tags for each video, these tags describe what the specific video is about. Use tags that sum up what your video is about and consider what words people would search to find your content. Keep in mind that YouTube gives you a 500-character limit for your tags. Don’t use misleading tags that are irrelevant to get more views. In order for a view to count, the video needs to be watched for at least 30 seconds, and viewers are not likely to stay long enough once they realize it’s not relevant.

Share with your existing audience

As a company, you are probably already sending out regular email blasts and have a presence on social media and LinkedIn. These are great places to share your video with people that you know are already interested in your topic. Every time you post a new video, you should share in social posts and include it in your weekly newsletters, this will help you gain initial views for your videos.

Find new audiences

In addition to your existing audience of clients and potential clients, you can reach new audiences on a few other platforms. Look into Facebook groups for your industry and share your videos there. Reddit is another great place to get your video in front of a large group of people. Finding your audience online is easier than you might think, but you will have to think creatively to figure out where your audience is so you can get your video in front of them.

Make It Count

Creating video content for your company can be incredibly beneficial to your business, but it must be done right. Make sure your videos are done professionally, they should look and sound great. Your videos should be released consistently and should be shared as much as possible to develop your audience. At Right On Tech, we have specialists that can help you in creating your professional video content and optimize it to help you reach your desired audience. Contact us for more information.

Top 10 Ecommerce Trends for 2024

Tue, 17 Sep 2024 17:00:00 +0000

This year is coming to its end, and it’s time to start planning for the year ahead. According to Statista, e-commerce sales in 2019 amounted to 3.53 trillion US dollars, so it’s safe to say e-commerce is a huge industry. As e-commerce has become more popular, trends have evolved for better selling. Here we have put together the top trends to keep in mind going into the new year.

SERP Zero Rank

The goal for online businesses is often to rank as number one on search engine result pages, but number one is no longer the best you can do. If you enter a question into Google and the search results provide an answer at the top of the page without needing to click on any of the effects, that is referred to as position zero. For many search queries, Google provides an answer to what the searcher is looking for with no clicks required. This position of zero results can have an impact on e-commerce and content marketing; searchers no longer need to click on your website when the answer is in plain sight. This means it is no longer enough to achieve the number one ranking place, but you now must earn the featured snippet. Winning the featured snippet or answer box is done with different optimization strategies than used for the top search result.

Chat Bots

It seems like more and more websites now offer a chat option that is easily accessible and with good reason. Chatbots are designed to answer customer questions automatically without needing a customer service rep to be involved at all times. Chatbots can answer questions, make product recommendations, offer discounts, and more. This Artificial Intelligence solution has been very popular with e-commerce stores, and this trend will likely increase in 2024. Some popular chatbots include LivePerson, ZenDesk, and Chatfuel.

Voice Search

With the help of Alexa, Siri, and Echo, voice searching has become more popular in the last few years. As a marketer, it is crucial to understand how voice searches are conducted. Individuals who use voice search often use different wording to find answers to their queries. For example, someone in search of a dog groomer might enter “dog groomer near me” when typing into Google. However, when conducting a voice search, they might use more words and phrase it as a question, “What is the best dog groomer in Los Angeles?” Understanding the way voice searches are done is important for improving your SEO strategy.

Social Selling

The top three social sites all offer options for e-commerce sales. Selling on social sites can make the shopping process easier for your customers. Most e-commerce website platforms offer integrations for making the social selling process easier for you on the backend.

Instagram Shopping

Twitter Product Pages

Facebook Store

Flexible Payments

Allowing your customers to have as many payment options as possible can improve your sales, especially if you sell big-ticket items. For customers making big purchases, offering a flexible payment option can result in more closed sales. Solutions such as Klarna, Afterpay, and Affirm are all ways to offer payment options.

Mobile Payments

In addition to flexible payment plan options, allowing mobile payments can be very beneficial. Many people are shopping from their phones, so offering mobile payments is a must. Mobile purchases will increase in 2024 as mobile payments become more secure. Accepting payments from Apple Pay and Paypal can help you improve your sales.

Fast Delivery

It is necessary to offer fast shipping options at a low or no cost, to keep up with Amazon and your competitors. The shipping options and prices can often be the deciding factor for customers looking to make a purchase. Offering fast free shipping is a trend that is quickly gaining popularity.

Customer Review

As online consumers, we rely on product reviews from previous customers to help us with our buying decisions. Displaying product reviews encourage potential customers to purchase as they increase trust. It is important to have authentic reviews on your products. The way you handle any negative reviews is also essential; negative reviews should be taken care of immediately and polity with a solution.

Product Images

Online shoppers don’t get to physically handle your product when shopping, so you must provide high-quality images to help them clearly see what they are purchasing. Poor-quality images can negatively affect your online sales. Make a point to display multiple angles of your products and point out features you want your customers to be aware of.

Product Videos

While a picture is worth a thousand words, a video is worth even more. Product videos allow your shoppers to see and understand what flat images can not. Create product videos that show off your product and explain all the features and benefits. Video can help answer customer questions and make a significant difference in your sales.

Create your eCommerce Strategy

Ecommerce trends have evolved a lot in the last few years, and it is crucial to have an e-commerce strategy for 2024. These trends we have listed are only some of the top things to consider. If you need help with your website or advertising, contact us for more information. At Right On Tech, we have years of experience helping e-commerce companies in B2C and B2B, and we’re ready to help you too.

What are the Types and Strategies Video Content For B2B Companies in 2024

Tue, 17 Sep 2024 13:18:00 +0000

Video is the next big thing in business marketing, and its use of it for B2B is already on the rise. In some ways engaging with your potential clients has become harder as everything has shifted online. The days of face-to-face sales are dwindling, and this means businesses get fewer opportunities to sell themselves as a company. An excellent way to add credibility to a company website is by incorporating video content.

After you decide it’s time to get started with video, it can be overwhelming to figure out where to get started and how to best go about it. In this article, we have put together everything you need to know to get started with the video.

How content is consumed has changed over the last few years, individuals prefer to see content in a video over reading text; this means it is essential to use video to relay key information to your potential clients. When selecting the topics and information that should be included in your video, it is crucial to consider your target audience and how they will benefit from it.

Four Types Of Videos To Consider

Short Intro Video

A video that encapsulates what your company does and has to offer. This type of video should be short and to the point but also exciting. Your intro video can be a company representative talking to the camera or an animated video with voiceover. This type of video is like a commercial; it should include all the necessary information and be under or around a minute long. These videos can be incorporated into your website on the homepage or about us page or used as marketing content.

About Us Video

No one wants to do business with a complete stranger! An About Us video allows you to introduce your company to potential clients properly. Use this type of video to present your company and company history. Feature your staff members and explain what it is that you do and what makes you different from your competition. Talk about your company and any achievements you might have. This video can be included on your about us page and used on LinkedIn and marketing.

Testimonial Video

Client testimonials can make a significant impact on your business. Consumers like seeing that you have had successful relationships with other clients, and testimonials can influence their buying decisions. Ask a few of your clients to say a few kind words about your company in front of the camera. If you are a service-related company, have them speak about the overall experience and what issues your service solved for them. If you have a physical product, ask them to talk about how it has worked for them. Testimonial videos are even better than including customer reviews on your website because potential customers can hear the results right from the clients.

Product Videos

As a B2B company, you want to make sure that your potential customers understand exactly what it is you have to offer them, but doing this online isn’t always straightforward. Creating videos for your products or services allows you the opportunity to explain the features and benefits thoroughly. Videos that explain products can make a big difference in sales.

Tips For Making Great Video Content

Stand Out

There are a lot of company videos out there, so you need to make sure you stand out. Your videos should be entertaining, inspiring, or informative to hook your viewers. A large percentage of video viewers will abandon a video within the first few seconds if it does not pique their interests, so you have to make your video enjoyable from the start.

Ad Benefit

Your videos can help you increase your overall sales, but this doesn’t mean you should use videos to make a pushy sales pitch. Instead, use your videos to tell a story, educate about a topic, or explain your products or services.

Title

After creating a great video, you want to make sure people see it. A great way to draw more views is with a strong title. Your video tile should be interesting and attract your audience’s attention. Be sure to include related industry keywords in your videos if they fit the topic of the video.

Educate

Individuals with specific questions often take to YouTube to find answers or solutions. Consider your top asked questions for your company and industry. Then make video content that answers these questions. Individuals will find your video and company whenever they search for a specific subject.

Tutorials

Depending on your specific industry, there will be certain things you can cover in a tutorial-like video. It could be how to use a particular product, how to solve a problem or a step-by-step of how to complete a certain task. Tutorial videos are a great way to find your niche audience and provide them with some benefits.

Make It Snappy

Attention spans aren’t what they used to be. Your videos should be informative, but they should not drag on and on. When it comes to marketing videos, shorter videos perform better. Longer videos can be ok for step-by-step tutorial situations, but for the most part, you want to keep your videos short enough, so you don’t lose your viewer’s attention.

Production Quality

While your videos don’t need to be perfect, they should have good production quality. A poorly done video will negatively represent your company. Make sure your videos are properly lit and that the audio sounds well.

Incorporating video into your B2B strategy can be beneficial in several ways. These are a few of the ways in which video can help your business.

Why Use Video?

Increase Brand Awareness

To grow your customer base, more people need to know about you. Video is an excellent way to increase the awareness of your brand as more people see and share your videos. Videos can help your brand stand out from the competition.

Increase Your Online Presence

The more content you have online, the easier it is for your potential clients to find you. These days having a website alone is no longer enough; you need to be present on as many platforms as possible. You can use your video content on some platforms, including YouTube and all the social platforms.

Build Trust

With the increase in e-commerce, we have lost some of the trust built in face-to-face interactions. However, including videos on your website can help your potential customers trust you as they see you as a real person and not just a faceless company.

Improve SEO

Whenever a visitor comes to your website and leaves quickly, it can negatively affect your search engine optimization. Having videos on your website increases the time that individuals spend on your site and improve your SEO.

Right On Tech

Video content can be highly beneficial for B2B companies, and it’s time to consider incorporating it into your website and marketing strategy. At Right On Tech, we have a knowledgeable team that can help you with all your video needs from the script, video shoot, and post-production process were here to help. Contact us whenever you’re ready to get started.

What You Need To Know About GDPR Compliance

Tue, 17 Sep 2024 00:46:00 +0000

The GDPR is a regulation that was put into place in the EU that is designed to protect the personal data of all citizens of the European Union. This regulation applies to all companies that collect data on citizens of the EU. While this regulation has set new standards in consumer data protection, it has come as a challenge to many companies. This new law kicked into effect earlier this year, but some companies are still struggling to get compliant. We have put together a list of the top things you need to know about GDPR.

What is the GDPR?

In 2016 the European Parliament replaced an outdated data protection regulation from 1995 with the GDPR. Under this new regulation, businesses are required to the personal data and privacy of EU citizens. The standards put in place by this regulation are quite high, but they are consistent across all 28 member states. This means a significant amount of investment on the part of the affected companies. This affects not only companies in the EU but also a large number of US companies.

Why Was The GDPR Put In Place?

The GDPR exists because of a general public concern for privacy. The previous regulation in place from 1995 was formed before the internet was used heavily for business as it is today. There is a real public concern over privacy with many news stories about data breaches. Consumers have become more aware of the risk and use of their personal information and now expect companies to take data protection more seriously than ever.

Who Does GDPR Apply To?

The GDPR affects any company that stores or processes any personal information belonging to citizens of the EU, even if they do not have a business within the EU.

Here is a breakdown of the criteria:

EU presence
Processing of EU resident data even if not present
Larger than 250 employees
Less than 250 employees but has an impact on citizens’ data

Who Is Responsible?

The GDPR makes explicit the roles of a company that is responsible for ensuring compliance. The roles include a data controller, a data processor, and a data protection officer. A data controller at a company is responsible for defining how and why personal data is processed and also for making sure any outside contractors comply. Data processors are the group that manages personal data records; they are responsible for breaches or non-compliance under the GDPR. In case of a breach or non-compliance, both your company and data processor could be held liable even if the fault is of your processor partner. Under the GDPR, the processor and controller are required to appoint a Data Protection Officer (DPO) to manage data security and compliance. The companies that must have a DPO are those that process or store EU citizen data, special personal data, monitor data, or those that are public authorities.

Right On Tech Compliance Assistance

The GDPR is meant to be a change for the better to protect consumers’ personal data, but it can mean a lot of stress for business owners and managers. For further assistance and explanation with becoming GDPR compliant, contact us at Right On Tech. Our knowledgeable team is here to help.

Tips For Increasing Sales On Amazon

Mon, 16 Sep 2024 23:42:00 +0000

Have you shopped on Amazon recently? It seems like most brands are now selling on Amazon, and you can find anything you could possibly need there. If you are looking to start selling your own products on Amazon or just want to know how to increase your sales, this is the right article for you. Here we have put together a list of tips to help you grow your sales on Amazon.

Product Title

Titles for your Amazon listings are very important, the way you title a product for this marketplace may not be the same as you would use for your website or a different marketplace. Here is an easy-to-use formula for your product titles:

brand name + product name + features (gender,size, color, use)

Using this formula to create your product titles should help you include the necessary keywords and grab the shopper’s attention.

Feedback

Reviews are not easy to come by, but they are crucial to your sales on Amazon. When shoppers are looking to purchase an item, they want to know that they are buying a good item. Shoppers use product reviews to see what previous shoppers think about your product. Did it run true to size? What was the quality like? Did it do the job? Having product reviews can help potential customers see your product as trustworthy, and many shoppers only purchase items with high reviews.

Amazon has strict rules on how you can get your product reviews to ensure that reviews are true and accurate.

These are a few things Amazon does not allow:

Reviews in exchange for monetary reward
Reviews by anyone perceived to have a personal relationship with the listing owner
Reviews from the listing owner pretending to be a customer

You are not allowed to fake reviews or purchase them, but you can message the individuals who have purchased your products and kindly ask that they leave you a product review. There are tools to automate this process, such as Feedback Genius, that automatically message your customers after they have made a purchase to ask them to leave an honest review.

Automated Pricing

Keeping up with the competition’s pricing manually can be a time-consuming task. Fortunately, there are repricer tools that can make the process easier. Repricers allow you to set a minimum and maximum price for your products, and then adjustments are made automatically. Using an Amazon repricer adds time back to your schedule, reduces manual pricing errors, helps you win sales, and increases your chance of winning a Buy Box.

Keywords

Keywords are critical to increasing the visibility of your product listings. Just like trends, the keywords your potential customer use are continually changing. There are a few ways to find keywords for your products. The most basic of the methods is to use the Amazon search bar, type in the keyword you are currently using, and consider the suggestions that Amazon provides. You can also use some of the paid keyword tools like SEMRush. Having the right keywords can make a huge difference in your sales.

Offer Prime

As a shopper, you may already be an Amazon Prime member; prime memberships come with a bunch of benefits, including fast shipping on orders. As a seller, you should offer Prime shipping, if possible, to increase your sales. However, offering Prime shipping is not as simple as offering express shipping options. There is a program called Seller Fulfilled Prime that you have to apply and qualify for to be able to get the Prime badge and offer Prime shipping. At this time, Amazon is not accepting new members for this program, but there is a waitlist you can sign up for. Many shoppers filter their search results to only include results with Prime shipping, so if you are not one of those sellers, it could be negatively affecting your sales.

Fulfilled By Amazon

Another option for gaining the Prime badge on your items is to join the Fulfilled By Amazon (FBA) program. As part of the FBA program sellers ship their products to Amazon in bulk, Amazon then stores the products and handles the packing and shipping of the orders. While this option does come with storage fees, it is a great way to increase sales and cut down on labor costs.

Advertising

Amazon provides a variety of options when it comes to advertising on their platform. Advertising is a great way to increase your visibility and get your products in front of customers who are looking for them. Utilizing the full advertising options offered by Amazon can help sellers to grow their sales and increase brand recognition.
The three most common advertising options include:

Amazon Sponsored Products – This option can be used to promote individual listings to shoppers who are searching for specific keywords that are associated with your listing.

Amazon Sponsored Brands – This option is great for those shoppers who are browsing without a specific product in mind. Sponsored Brands place your brand in front of potential customers. These ads appear as banners promoting your products above the research results.

Amazon Coupons – Everyone likes to feel like they are getting a good deal when they are shopping. Amazon coupons let you add promotions in the form of discount coupons to your products. Customers can then choose to add your product to the cart and apply a coupon for a percentage or dollar amount. Offering a coupon can be what makes the customer purchase your item if they were on the fence.

Follow The Rules

Amazon has strict rules in place about a variety of things, and you must be aware of them. Breaking amazon rules can result in your account being suspended or deactivated. While some rules may seem unimportant to you, Amazon takes them pretty seriously.

Here are just a few of the rules you have to abide by:

Ship orders on time
Keep accurate inventory
Respond to messages within the allotted time
Don’t try to purchase reviews
Follow image guidelines

Marketplace Support

Amazon is an excellent marketplace for sellers to be a part of, but there is a lot you should know about this platform, and it can take some effort and time before you start seeing results. At Right On Tech, we have the experience to help sellers with this and other marketplaces. We offer a range of solutions to help you stand out from your competition.

Important Information and Guide for Creating a HIPAA Compliant Website

Mon, 16 Sep 2024 17:22:00 +0000

Having a web presence is now necessary for attracting patients in this modern day. However, a website in the medical industry isn’t as simple as it is for other sectors. Protecting the privacy of patients is a paramount concern. So how do you ensure your website is HIPAA compliant? We’ve put together a few tips for creating your website.

What is HIPAA?

First, let’s take a look at the HIPAA regulation. HIPAA (Health Insurance Portability and Accountability Act) is a national regulation meant to create standards for security and privacy. Protected Health Information (PHI) is any information that can be used to identify patients; this is what is protected under HIPAA. This information includes the patient’s name, phone number, address, and date of birth.

Other PHI examples:

Name
Address
Dates
Phone number
Fax number
Email address
Social Security number
Medical record number
Health plan beneficiary number
Account numbers
License number
Device identifiers or serial numbers
Web URLs
IP address
Biometric identifiers such as fingerprint
Full-face photos

Under HIPAA regulations, any healthcare providers and vendors who are in contact with PHI must be compliant with the law. Both traditional practitioners and telehealth providers must have a HIPAA-compliant website to protect the information that is collected from patients.

How do you know if your website needs to be HIPAA compliant?

Figuring out if your website needs to be compliant is simple. Ask yourself these questions:

Do you collect any PHI on your website?
Do you store any PHI on servers that are connected to your website?
Do you transmit PHI through your website?

If the answer to any of these questions is “yes” then you need to have a HIPAA-compliant website.

Creating A HIPAA Compliant Website

Ensure that your website is using HIPAA, compliant web forms to collect patient information. For WordPress-based websites, several plug-ins allow you to include compliant forms directly on your website. These plug-ins include WuFoo, JotForm, Gravity Forms, and a few other options. To make sure that your web-form service is compliant, ask them to sign a Business Associate Agreement to protect your patient’s information legally.

Next, consider the encryption of your data. Encryption is a security measure that further protects the information of your clients or patients. HIPAA has set standards for encrypting patient data in the digital age. Encryption converts your data or written text/PHI unreadable text using algorithms; this data can only be deciphered with an encryption key. HIPAA requires entities to use end-to-end encryption (E2EE). With E2EE only the sender and the intended recipient can view and access data. There is also another form of encryption that is compliant with HIPAA; Full Disc Encryption encrypts your entire computer.

Both providers and patients can trust HIPAA-compliant websites. PHI is sensitive information and measures should be taken to ensure the privacy and security of this patient data.

When considering a new website, there are certain things you want to ensure are in place for HIPAA compliance. Below we will break down the major points to consider are in place.

Secure sockets layer (SSL)
Full data encryption
Full data backup (encryption)
Permanent deletion options
Restricted access for admins and users
Regular password changes
Breach protocol
Appointed HIPAA compliance officer
HIPAA policy published on site
Vendors’ business associate agreement

Further Precautions to be Taken for a HIPAA-Compliant Site

These are a few of the most critical points for your business. Let’s breakdown each point individually:

Secure Sockets Layer – SSL

SSL is the standard security protocol for establishing an encrypted link between a web server and a browser. For your website visitors, this means that when they log into your website, everything is safely encrypted.

Data Encryption

In addition, SSL data encryption provides an additional level of security for patient PHI data.
Encryption is important for communications between users and servers, as all data must be encrypted during transmission to make sure no one can read it even if it’s intercepted.

Data Backup

Safely storing patient data is also crucial. Storing data also needs to be encrypted so that only patient information is always kept safe and secure. HIPAA Off-site backup services allow you to create a copy of all the data that you store within your computer systems on a server that is stored off-site. Off-site data is critical in circumstances that may cause harm to your offices like natural disasters.

Permanent Data Deletion

HIPAA requires that data that is no longer relevant to your practice be deleted. If a patient leaves your care, you must permanently delete all of their information from your servers.

At Right On Tech, we are HIPAA certified and experienced in medical industry websites. Our talented team of web developers has worked with a variety of industries, including healthcare.

Are you ready to have a highly-functional HIPAA-compliant website? Contact us today to start planning your website.

Standard websites are not made to be compliant with HIPAA standards. It is crucial to work with a web developer that is experienced in designing HIPAA-compliant websites.

Restricted Access

To ensure the security of information, only administrators should be able to access and make changes to data. Creating restricted access to data creates this security.

Password Changes

Frequent password changes are always a good idea, but with HIPAA, it’s another part of keeping compliant. Regularly changing the passwords for administrators and users keeps sensitive data safe and failure to do regular updates is considered a breach of HIPAA standards.

Breach Protocol

Even if you have followed all the rules to the T and have top-of-the-line security in place, you still need to have a data breach protocol in place. A breach protocol is one that you hope you never use, but it is a great measure to have in place to quickly neutralize a breach if one arises.

Compliance Officer

A HIPAA compliance officer keeps your patient data safe and keeps you compliant. An appointed officer is someone you select to ensure you never fall short of the standards put in place by HIPAA.

Business Associate Agreement

We have already briefly covered Business Associate Agreements with web forms. Business Associate Agreements must be signed and completed by any vendors or service providers you use.

HIPAA Certified Web Developers Are Here To Help You

Standard websites are not made to be compliant with HIPAA standards. It is crucial to work with a web developer that is experienced in designing HIPAA-compliant websites. At Right On Tech, we are HIPAA certified and experienced in medical industry websites. Our talented team of web developers has worked with a variety of industries, including healthcare. Are you ready to have a highly-functional HIPAA-compliant website? Contact us today to start planning your website.

Step by Step Guide for How To Start An Online Business

Mon, 16 Sep 2024 16:36:00 +0000

Have the Right Plan

So you have an amazing business idea or plan, and now you want to start a business, how do you do this? These days most people aren’t going with the traditional brick-and-mortar route anymore, most companies are beginning as online businesses instead. So how do you start a business online?

Starting a business comes with a lot of challenges and steps before you can even get off the ground. For brand new businesses, you are first going to have to make some important decisions and official legal steps. Existing businesses that are looking to grow their online presence may be able to skip some of these first steps if they have already completed them. For existing businesses, we suggest you read over all of these steps, but you may need to start your process around Step 4.

Step 1: Choosing a business structure

When starting a business, you will have to consider the different business structures to find the best fit for you. You can operate under a sole proprietorship, limited liability company, or corporation. A sole proprietorship (Sole Prop) is the most simple business type and it’s a good fit for small businesses that consist of just one individual. However, this form offers no protection from debt or liability from the business and the individual. Limited liability corporations (LLC) have a flexible structure and create more of a separation from the individual, so they are no longer personally liable. Finally, corporations, this option can be more expensive and complicated, but they offer a greater separation from the individuals as it is considered independent entity. Corporations are a good option for businesses that might seek outside investors or the possibility to sell stock.

Step 2: Naming your company or business

It is essential to take the time to research the name of your business. You want to make sure that your name is unique and easy to remember for your customers. Consider your competitors and what their names are like and check state law requirements and be sure your name is different from any other registered entity. Do thorough research to avoid any potential issues in the future, such as trademark infringement.

Step 3: Filing Formation Papers

After you decide what structure option is best for you and your business and pick your perfect name, you then have to file paperwork with your state. In addition to the paperwork you should expect a filing fee, these vary from state to state. After you have completed this process, you will receive a certificate from the state, making your new business official. From here, you can manage your financials and open a bank account for your business. For tax purposes, LLCs or Corporations, you can request a tax id from the IRS while Sole Props can use the individual’s social security number.

Step 4: Domain Name

During the name-selecting phase, you should have already done a bit of research into available domain names matching your new business name. A domain name is very important for any online business, think of it as your internet address. There are many companies that sell domain names. Once you decide on an available domain name, you can purchase and pay the annual fee for it.

Step 5: Business website

Now you move on to the more technical side of your new online business. To get your website online, you will first need to get web hosting. Hosting is often offered from the same company as your purchase domain name. However, to get the best and safest option, we suggest the secure hosting option available from Right On Tech. Web hosting is a service that allows websites to be viewed on the internet. When a user wants to pull up a specific website, they type the domain into their browser. In order to pull up the website, the computer connects to the server.

Individual business owners can set up their domain, hosting, and website on their own. However, unless you have a background in Web design or development, you may have quite a bit to learn before being able to do so successfully. Your website is the base of your online business, so instead of taking a slow DIY approach, you should consider hiring a professional web developer. You have a business to run and trying to do so while also attempting to design a website may prove overwhelming. It is important that your website not only looks great but also function smoothly for your visitors, and perform well for the search engines.

Our team of developers at Right On Tech is knowledgeable and experienced in the most current SEO strategies. With every website, we build, we have certain SEO tactics we use to ensure the best for your website. These are a few of the things we take into consideration for any website’s SEO:

Headings – each page should be broken down with the proper heading structure
Keywords – focus on certain keywords to increase organic traffic that converts well
Page Content – content must be informative and play well with humans and search engines
URL Structure – having relevant descriptive URL rather than gibberish
Duplicate Copy – can be confusing for the search engines when producing results
Navigation Structure – your website should be easy to navigate with proper linking
Backlinks – create a trustworthy site with links coming from other sites
Bounce Rate – the viewers that click into your site and leave rather than continuing
Click-Through Rate – the number of times a viewer click through to your site
Organic Traffic- traffic that comes to your site without the help of paid advertising

Step 6: Becoming and Staying Visible

Once your business is official, and your website is up and running, the work doesn’t just stop there. The internet is a busy place, and you want to make sure you stand out so your customers can find you. Our team at Right On Tech is experienced in the types of Marketing and Advertising that your business needs to succeed online. Contact Us for a free consultation today.