Tips For Writing Title Tags
There is so much that goes into SEO that it can be tough to know where to start or what tips to follow. In this article, we are going to try to make the vast subject a bit easier by focusing on just one small segment: Title Tags. Here we have put together a list of tips to help you write title tags for your content to give your SEO a boost.
Let’s start with what title tags are. A title tag is an HTML tag that specifies the title of a web page and what the content is about. Tags are a very important part of SEO because search engines use them to understand the page content.
Your titles should not be too short as this means they are likely to lack description making it more difficult for search engines to categorize. On the other hand, a title that is too long can also be hard to categorize because of the overabundance of information. Just like Goldilocks, your title tags should be just right at the optimal length of 50 to 60 characters. While this won’t be an exact number, it’s a good rule of thumb to stick to.
Using numbers in your titles is a great way to grab your reader’s attention. On a page of text, numbers stand out to viewers. Consider these two titles 5 Ways To Increase Your Sales” vs. “How to increase your sales.” The version with the number draws more attention because it offers multiple solutions for how to achieve the desired goal.
Including a date in your titles helps your reader know that your content is relevant to them; no one wants to read outdated information. Many subjects can change quickly from year to year, so it helps to include a date in the tag to assure readers that the content is current.
Individuals are likely searching with a specific question in mind; phrasing your title to match their query is a great way to grab their attention. If you pose a question in your title readers, know that the contents of the page will answer their question. Conducting keyword research can be very helpful in knowing how to phrase your title.
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Well-written title tags will go a long way in boosting your SEO and increasing website traffic. Much like people judge books by their covers, online searchers judge search results by their titles. Use these simple tips to start writing better title tags for your content. If you need help with professional content writing or SEO, contact us at Right On Tech; we have a team of knowledgeable specialists that can help.