A Small Business Guide For Content Marketing

A step by step guide on content marketing

Content Marketing

Content Marketing has been a trendy subject recently, and it is a very effective way to market your company. So what is Content Marketing, and why do you need it? In this post, we aim to provide you with everything you need to create a strong content marketing strategy for 2020.

What Is Content Marketing?

Content marketing is a form of strategic marketing that focuses on creating and publishing written content for target audiences to attract attention and generate leads. Content marketing should always serve the reader by providing them with information. Well written content can build trust, create customer loyalty, and generate sales or leads.

What Isn't Content Marketing?

Content marketing is not promotional content. This content should focus on being educational or somehow beneficial to the reader without sounding like a pushy sales pitch. That’s not to say that your content can’t include a bit of self-promotion. After you have provided the reader with valuable information, you can include some text that lets them know you offer the good or service discussed.

Draw More Attention

We are part of a content-hungry society with people constantly looking for more content. People spend all day on their phones looking at photos, videos, and articles, so it is an excellent time for you to create your content strategy. Whenever you put out any content, keep in mind that it should be relevant, and draw your target audience’s attention. Content marketing should help you increase your brand awareness.

A How-To Guide for Small Businesses

Now that you have a better understanding of what content marketing is, we can talk about a strategy. For small or new businesses, it can be challenging to find a budget for marketing, so here are some tips on how to go about content marketing for small businesses.

Blog About It

A company blog is the best place to put out content. Your blog posts should be regularly posted, well written, and at least 600 words in length. If you are new to writing, it will take some practice, and you should work to become a better writer. If you are cringing at the memories of writing your university thesis, you can relax knowing that for a blog or content is much more relaxed. Whenever you set out to write any post, be sure first to take the time to do some research on the subject you are writing about. Find reputable sources to quote from and link back to as this will also help to improve your website’s SEO. It can be helpful to create an outline detailing what information you want to cover in your post, so you don’t forget any important things.

When deciding what to write about, try putting yourself in the shoes of your target audience; what would they want to read about? What are some topics that your target audience could benefit from reading about?

The content you put out should be easy to process for your readers. Make your sentences short and easy to understand. Write as if you were talking to an actual person, avoid using “fancy” words that may not be understood by everyone. Try to write posts with a minimum of 600 words but aim for 750 words. Include plenty of images within your blog posts to ensure it isn’t just boring text on top of more text.

Next, you have to consider the title for your blog. Your titles should draw attention to your posts and provide the reader with a clear idea of what the blog offers. Consider what an individual would search online to try to find your article. Keep your titles short but informative, and try writing several options before committing to one. Finally, once you have written and published your post, you must share it in as many places as possible. Send out an email blast, post it on LinkedIn, and social media accounts.

Steps for writing great content:

  1. Be aware of trends and current events.
  2. Get to know your target audience.
  3. See what your competitors are doing.
  4. Keyword Research
  5. Subject Research
  6. Outline
  7. Write
  8. Edit
  9. Pick a Title
  10. Share your content

Other Content

When it comes to content marketing, blogs are not the only option. Other popular mediums for content include podcasts, webinars, infographics, and videos. Video content is on the rise and with good reason. Many people find it easier to consume content by watching a short video than reading a lengthy post. You can create video content for just about anything you could write a blog about.

If you find yourself needing help with your content writing or SEO, our knowledgeable team at Right On Tech is here to help. Contact Us for a free consultation.

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